Top Marketing Manager Jobs in Melbourne

Leads APAC marketing strategy for Dow Polyurethanes’ industrial markets segment. Responsibilities include market assessments, competitive intelligence, customer segmentation, value-chain analysis, portfolio decisions, innovation pipeline management, marketing communications, and cross-functional collaboration with Sales, TS&D, Product Management, and regional stakeholders. The role drives commercialization, customer and channel-partner relationships, and short- and long-term financial growth across applications including adhesives, coatings, composites, sealants, and elastomers.

Leads integrated B2B marketing programs for Cisco’s Collaboration Technology portfolio across Australia and New Zealand. Develops regional marketing plans, adapts global campaigns, coordinates sales, channel, product marketing, agencies, and vendors, manages budgets and timelines, and measures lead generation and pipeline impact. The role also embeds AI into marketing strategy, campaign execution, content development, reporting, personalization, and daily workflows.

Develop positioning, messaging, go-to-market plans, lifecycle campaigns, customer proof points, and advocacy programs for Xero’s Accountant & Bookkeeper Platform. The role focuses on Workpapers, tax, compliance workflows, and Agentic Tax across Australia, New Zealand, the UK, US, Canada, and other markets. It requires translating complex accounting, tax, audit, and compliance capabilities into clear customer value while aligning product, regional, compliance, tax, and customer teams.

Manage and optimize SEM and Meta advertising campaigns supporting student recruitment and marketing objectives. Translate briefs into paid media strategies, select channels, execute campaigns, analyze performance, optimize bidding and conversions, and report actionable insights. Collaborate with internal stakeholders and agency partners while challenging results and improving campaign effectiveness through data-driven recommendations.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Own and optimise the marketing technology stack across HubSpot, Salesforce, LinkedIn, GA4 and related platforms. Build dashboards, improve data quality and customer journeys, execute integrated multi-channel campaigns, support account-based marketing, and analyse digital performance and marketing ROI. The role partners with marketing, growth and practice teams to use automation, AI and emerging MarTech to improve conversion, campaign outcomes and commercial impact.

Own regional marketing strategy and execution across APAC, including campaigns, events, webinars, partnerships, and global campaign localization. Manage budgets, promotion, Sales coordination, follow-up, and performance measurement across Australia, New Zealand, Thailand, and broader Southeast Asia. Collaborate with Sales and global marketing teams to build awareness, engagement, pipeline, and audience growth while optimizing programs using performance insights.

Lead Millie Moon’s US and Canada marketing strategy, budget, retailer growth, brand activations, licensing, training pants, and campaigns targeting expecting and new parents. Own Target marketing and expand scalable playbooks across approximately 30 additional retailers. Use consumer insights to guide creative, media, content, and PR, connect investment to sell-through, and lead a marketing team while partnering with Sales, Commercial, Product, Design, Content, Digital, Finance, and retail partners.

Lead KONE’s marketing, brand, and communications strategy across Australia and New Zealand. Responsibilities include demand generation, account-based marketing, PR, reputation management, executive communications, digital campaigns, customer engagement, budget ownership, partner management, compliance, team leadership, and performance reporting.

Build and manage scalable partner marketing programs that generate demand and pipeline. Own partner segmentation, messaging, joint campaigns, partner enablement, budget allocation, and MDF investments. Measure partner-sourced and partner-influenced pipeline, engagement, and ROI while coordinating with Channel, Demand Generation, Product Marketing, Sales, Content, and Revenue Operations. Improve workflows through AI and automation in a fully remote, global environment.

Owns prospect, expansion, and renewal lifecycle campaigns across email, SMS, and in-app channels. Builds HubSpot automation, segmentation, lead scoring, nurture sequences, and re-engagement programs; manages deliverability and compliance; partners with Sales and Customer Success; and tracks funnel KPIs, A/B tests, MQL conversion, and campaign-sourced pipeline.

Manage and execute marketing strategies across a portfolio of hospitality venues. Responsibilities include campaign execution, budget management, digital marketing, content, promotions, events, stakeholder collaboration, customer engagement, and performance optimisation. The role uses data-driven insights to improve ROI and drive revenue growth while coordinating with venue teams and internal stakeholders.

Leads international B2B growth marketing across content, email, web, lead generation, attribution, and customer engagement. Builds scalable acquisition systems, tracks full-funnel performance, manages Salesforce and Marketo workflows, and uses AI, automation, experimentation, and predictive analytics to improve conversion, ROI, and customer lifetime value. Partners with sales, SEO, brand, and global teams to create campaigns for restaurant and hospitality decision-makers.

Manages product marketing, supplier relationships, business development, go-to-market activities, promotions, pricing, product change notices, demand planning, and inventory management across the ANZ market. The role develops customer and supplier opportunities, presents business reviews, provides product guidance and training, and coordinates marketing events and advertising. Travel across Australia, New Zealand, and internationally is required.

Leads marketing growth for Zepz’s Australia remittance market, focusing on user acquisition, retention, media buying, partnerships, diaspora community engagement, and brand representation. The role develops channel strategies, negotiates influencer and media partnerships, manages campaigns and events, tests acquisition initiatives, analyzes performance, and collaborates with regional and product marketing teams. Travel of up to 20% and some evening or weekend work are required.

Build and lead Wellio’s product marketing function, including product launches, go-to-market plans, customer adoption campaigns, sales enablement, positioning, messaging, competitive research, and pricing and packaging initiatives. Create customer and sales content, use product and customer data to improve adoption and retention, gather market insights, and collaborate closely with Product, Sales, Customer Success, Marketing, and leadership across international markets.

Own the development of an authority-led B2B growth engine from strategy through execution. Responsibilities include campaign positioning, audience strategy, paid acquisition, landing pages, conversion optimization, lead capture, nurture journeys, marketing automation, CRM workflows, reporting, attribution, and pipeline generation. The role targets senior decision-makers and requires close collaboration with commercial teams to qualify opportunities, test channels, improve performance, and establish a repeatable international growth model.

Lead digital marketing strategy and performance across multiple residential brands. Manage paid media, SEO, websites, CRM, marketing automation, customer journeys, analytics, agency partnerships, and major website redevelopment projects. Lead a team of three specialists, collaborate with Sales and IT, optimize conversion and lead handover, and drive measurable customer engagement and business growth.

Build and manage Pattern’s Australian strategic partner ecosystem across ecommerce, martech, agencies, and technology providers. Generate partner-sourced pipeline through referrals, co-selling, joint marketing campaigns, events, and account planning. Own partner relationships, activate new partnerships, coordinate go-to-market initiatives, and track commercial performance. Collaborate closely with Sales and Marketing to convert partner relationships into qualified opportunities and measurable revenue growth.

Lead student acquisition and growth marketing for a university partner. Develop lead generation, demand generation, performance marketing, and integrated campaign strategies; manage budgets and optimize ROI. Analyze campaign, lead quality, and enrollment data to identify opportunities, improve conversion, and shape customer journeys. Partner with internal teams and university stakeholders to launch courses, deliver measurable growth, and provide strategic marketing advice.

Leads field marketing and account-based marketing across defense, government, aerospace, and strategic accounts in Southeast Asia and Oceania. Develops regional account strategies, events, executive briefings, campaigns, and customer programs in partnership with Sales, Business Development, and Capture teams. Manages Salesforce campaign execution, Marketo programs, pipeline attribution, CRM governance, and performance metrics. Requires extensive regional travel and expertise in defense procurement, government stakeholders, and complex multinational sales environments.

Lead Xero’s global Paid Search program by building AI-powered automation, bidding, optimization, reporting, and workflow systems. Partner with Data Science, Marketing Technology, Product, CRO, and Performance Marketing teams to improve SEM scalability and decision-making. Explore emerging search technologies, validate automated solutions, translate technical concepts for senior stakeholders, and mentor SEM specialists while driving measurable commercial growth.

Lead APAC B2B marketing programs for Issuer Services, including content strategy, thought leadership, campaigns, launches, SEO, demand generation, sales enablement, and performance analysis. Translate complex business topics into compelling content across digital, social, web, email, webinars, videos, and sales collateral. Collaborate with regional teams, subject matter experts, and stakeholders to strengthen brand presence, engage audiences, and support commercial growth.

Leads product and category marketing strategy, commercialization, portfolio development, pricing, vendor relationships, sales enablement, marketing plans, and campaign optimization. Manages product content across customer and internal systems, supports trade shows and product launches, analyzes category performance, and identifies growth opportunities. Supervises Product Marketing Associates, including hiring, coaching, performance management, training, and employee relations. Partners with sourcing, manufacturing, sales, purchasing, communications, and distribution teams.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.