Top Marketing Manager Jobs in Melbourne

Drive demand generation, partner and channel marketing, brand awareness, events, and localized digital campaigns across Australia and New Zealand. Collaborate with regional sales, channel and technology partners, and global marketing to plan, execute, measure, and optimize integrated marketing programs, manage budgets, build local references, and ensure brand compliance to grow market presence and pipeline.

Partner with sales to run account-based marketing for strategic ANZ enterprise accounts: execute pursuit-specific pipeline programs, build multi-year ABM plans, maintain account profiles and contact databases, coordinate assets with design and agencies, use AI for targeting and personalization, track engagement and pipeline metrics, and manage program budgets.

Lead APAC B2B marketing programs for Issuer Services, including content strategy, thought leadership, campaigns, launches, SEO, demand generation, sales enablement, and performance analysis. Translate complex business topics into compelling content across digital, social, web, email, webinars, videos, and sales collateral. Collaborate with regional teams, subject matter experts, and stakeholders to strengthen brand presence, engage audiences, and support commercial growth.

As a Marketing Manager, you will drive user acquisition across product categories in Australia by managing campaigns, influencers, and events to boost brand awareness and sales.

Develop and execute state-based marketing plans supporting regional growth, customer acquisition, retention, and portfolio growth. Build relationships with banking stakeholders, translate local market insights into integrated campaigns, events, sponsorships, partnerships, and market activations, and measure performance to improve commercial impact.

Leads end-to-end B2B marketing campaigns and dealer customer communications for SaaS products and automotive marketplace programs. Responsibilities include campaign planning, product go-to-market support, customer contact strategy, events, agency management, stakeholder coordination, performance optimisation, and people management. The role translates customer and business needs into commercially effective marketing activity while remaining hands-on in execution.

Leads ANZ marketing strategy and execution for a Health & Medical portfolio, owning portfolio growth, profitability, sales, and EBITA outcomes. Translates global priorities into local campaigns, promotional strategies, e-commerce initiatives, and customer engagement programs. Partners across Sales, Medical Affairs, Operations, and regional stakeholders; engages clinicians and external partners; and leads a high-performing marketing team. Ensures marketing decisions align with ISO 13485 requirements while improving analytical rigor, ROI, innovation, and commercial performance.

Develops and executes strategic marketing programs across the APAC region, aligning regional initiatives with global objectives and commercial goals. Responsibilities include channel marketing, demand generation, brand compliance, localized content, trade shows, customer events, market intelligence, campaign performance analysis, product launches, and sales enablement. The role partners closely with sales, distributors, global marketing, and cross-functional teams while supporting regional growth and market share.

Lead APJ digital marketing and demand generation, planning and optimizing paid campaigns across LinkedIn, Google, Bing, Meta, YouTube, and other channels. Manage regional budgets, monitor performance, improve lead quality and funnel conversion, and connect marketing activity to pipeline and revenue outcomes. Partner with global marketing, RevOps, and GTM teams to localize campaigns and drive ROI across Australia, New Zealand, and Singapore.

Lead the development and execution of marketing strategies for Orthopaedic Instruments, managing product launches, budgets, and market analysis to enhance patient outcomes.

Lead ESPN marketing across Australia and New Zealand: develop and deliver multi-platform campaigns (TV, digital, social, streaming), manage social and Disney+ activity, collaborate with internal and external partners, oversee budgets, agencies, reporting and campaign optimisation to grow brand and audience engagement.

Lead transformative marketing strategies for Orthopaedic Instruments. Influence product launches, customer engagement, and market growth to improve patient outcomes.

Lead ANZ sports and community marketing to strengthen Arc'teryx's mountain-culture credibility. Develop strategy, KPIs, athlete/ambassador programs, partnerships, community initiatives, and storytelling. Manage external agencies and collaborate with Brand, Creative and Social teams to drive awareness, consideration, advocacy and measurable commercial impact.

Lead channel and retail marketing across Australia and New Zealand: develop joint retail programs, localize assets, manage PR and media relations, run social content strategy, support trade shows and retail activations, analyze campaign performance, and collaborate with partners, agencies, and global teams to drive brand awareness and product visibility.

Own and deliver the marketing strategy for PEXA Exchange, using customer insights and data to improve product adoption, engagement, retention, and customer experience. The role develops campaigns and launch plans, strengthens brand trust, coordinates stakeholders across multiple business functions, manages customer communications, and evaluates campaign performance. It also requires hands-on copywriting, asset development, channel execution, project management, and performance measurement.

Manage and optimize B2B customer lifecycle marketing campaigns and personalized journeys across Salesforce Marketing Cloud and Braze. Responsibilities include solution design, campaign builds, data management, platform administration, QA, deliverability, compliance, documentation, stakeholder management, process improvement, and technical support. The role also contributes to Braze migration activities, trains marketing teams, supports agile delivery, and develops scalable CRM and marketing automation solutions.

Lead events and community growth in Australia by planning and executing end-to-end events and experiential campaigns, building local online/offline communities, managing micro-KOLs and local channels, ensuring regulatory compliance, partnering with universities and local groups, driving trust-focused messaging, tracking event and community KPIs, and optimizing programs based on performance.

Own enterprise client measurement strategies and hands-on analytics implementations across GA4, GTM, server-side integrations, CAPI, consent frameworks, BigQuery, and reporting dashboards. Validate tracking, build data pipelines, advise on attribution and experimentation, translate client needs into scalable solutions, and serve as a technical escalation point. The role also includes client training, workshops, implementation documentation, and responsible use of AI tools for analytics development.

Lead regional marketing for Australia and New Zealand: develop and execute demand generation, partner and channel marketing, events, digital campaigns, brand and communications, budget management, performance tracking, and market insights in close collaboration with sales, partners, and global marketing.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Lead marketing growth for a business unit by defining segment priorities, value propositions, and go-to-market plans. Drive demand generation, product launches, sales enablement, and portfolio strategy using market and customer insights. Measure and optimize pipeline, revenue attribution, and marketing ROI while partnering across sales, product, finance, and operations to improve conversion and margin.

Lead regional marketing strategy and execution for BRCC International, driving integrated campaigns, demand generation, positioning, and thought leadership. Partner with sales, product, and global centers to plan, measure, and optimize campaigns, manage budgets, and direct regional marketing specialists and external agencies to support pipeline and revenue growth.

Own and deliver integrated customer marketing campaigns, engagement programs, loyalty initiatives, events, and purpose-led fundraising activity. Lead work from strategy and briefing through creative development, channel execution, measurement, and optimization. Manage agencies, external partners, budgets, customer messaging, and cross-functional stakeholder relationships across marketing, product, design, culture, and sustainability teams. Use customer insights, market trends, and performance data to drive commercially effective, on-brand outcomes.