Top Marketing Manager Jobs in Melbourne

Drive demand generation, partner and channel marketing, brand awareness, events, and localized digital campaigns across Australia and New Zealand. Collaborate with regional sales, channel and technology partners, and global marketing to plan, execute, measure, and optimize integrated marketing programs, manage budgets, build local references, and ensure brand compliance to grow market presence and pipeline.

Partner with sales to run account-based marketing for strategic ANZ enterprise accounts: execute pursuit-specific pipeline programs, build multi-year ABM plans, maintain account profiles and contact databases, coordinate assets with design and agencies, use AI for targeting and personalization, track engagement and pipeline metrics, and manage program budgets.

As a Marketing Manager, you will drive user acquisition across product categories in Australia by managing campaigns, influencers, and events to boost brand awareness and sales.

Lead partner-focused marketing to drive acquisition and revenue: develop go-to-market strategies, build partner relationships, design and execute multi-channel co-marketing campaigns, create assets, align with Sales, analyse and optimise performance, and identify scalable partnership opportunities.

Lead the development and execution of marketing strategies for Orthopaedic Instruments, managing product launches, budgets, and market analysis to enhance patient outcomes.

Lead ESPN marketing across Australia and New Zealand: develop and deliver multi-platform campaigns (TV, digital, social, streaming), manage social and Disney+ activity, collaborate with internal and external partners, oversee budgets, agencies, reporting and campaign optimisation to grow brand and audience engagement.

Lead transformative marketing strategies for Orthopaedic Instruments. Influence product launches, customer engagement, and market growth to improve patient outcomes.

Lead ANZ sports and community marketing to strengthen Arc'teryx's mountain-culture credibility. Develop strategy, KPIs, athlete/ambassador programs, partnerships, community initiatives, and storytelling. Manage external agencies and collaborate with Brand, Creative and Social teams to drive awareness, consideration, advocacy and measurable commercial impact.

Lead channel and retail marketing across Australia and New Zealand: develop joint retail programs, localize assets, manage PR and media relations, run social content strategy, support trade shows and retail activations, analyze campaign performance, and collaborate with partners, agencies, and global teams to drive brand awareness and product visibility.

Lead end-to-end international brand campaigns across multiple markets: brief, launch, optimise and report. Coordinate agencies, creatives, channel owners and local markets; plan upper-funnel media (CTV, OOH, digital), localise messaging, build landing pages/in-product content, run tests using performance data, and identify new brand and growth opportunities.

Lead events and community growth in Australia by planning and executing end-to-end events and experiential campaigns, building local online/offline communities, managing micro-KOLs and local channels, ensuring regulatory compliance, partnering with universities and local groups, driving trust-focused messaging, tracking event and community KPIs, and optimizing programs based on performance.

Lead marketing strategy and execution to drive demand, adoption, activation, and retention for medical device solutions. Plan and run demand-generation campaigns, product launches, sales enablement, field activation, partner programs, and analytics to improve funnel conversion, utilization, and ROI while collaborating with sales, clinical/education, and cross-functional teams.

Lead regional marketing for Australia and New Zealand: develop and execute demand generation, partner and channel marketing, events, digital campaigns, brand and communications, budget management, performance tracking, and market insights in close collaboration with sales, partners, and global marketing.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Develop and execute APAC regional marketing strategy aligned with global objectives. Lead channel and partner marketing, regional content and events, demand generation, market intelligence, and campaign performance analysis. Act as primary marketing contact for APAC sales, ensuring brand compliance and cross-functional collaboration to support product launches, site openings, and M&A activities.

Lead marketing growth for a business unit by defining segment priorities, value propositions, and go-to-market plans. Drive demand generation, product launches, sales enablement, and portfolio strategy using market and customer insights. Measure and optimize pipeline, revenue attribution, and marketing ROI while partnering across sales, product, finance, and operations to improve conversion and margin.

Lead regional marketing strategy and execution for BRCC International, driving integrated campaigns, demand generation, positioning, and thought leadership. Partner with sales, product, and global centers to plan, measure, and optimize campaigns, manage budgets, and direct regional marketing specialists and external agencies to support pipeline and revenue growth.

The Performance Marketing Manager will develop strategies for paid channels, manage budgets, conduct A/B testing, analyze user acquisition data, and produce reporting dashboards to enhance revenue growth.

The O2O Performance Marketing Manager oversees performance marketing on food delivery platforms across APAC, focusing on optimizing ads for high ROAS and efficient budgets.

Lead Neurovascular franchise marketing across Australia and New Zealand: develop portfolio strategy, plan and execute five major product launches through 2028, design campaigns, enable sales with training and launch materials, collaborate cross-functionally on forecasting and supply, and act as subject-matter expert to drive adoption and commercial growth.

Lead Neurovascular franchise marketing for Australia and New Zealand: develop portfolio strategy, manage five major product launches through 2028, design campaigns, enable sales with training and launch materials, collaborate cross-functionally on forecasting and supply, and provide technical market expertise to drive customer adoption and commercial growth.

Own the APAC marketing strategy for Fever experiences, with primary responsibility for Chinese consumer growth. Lead multi-channel campaigns across China’s digital ecosystem, manage KOL/KOC and MCN partnerships, optimize paid performance marketing, oversee budgets and regional P&L, and use analytics to drive forecasting and acquisition. The role requires close collaboration with internal teams, agencies, creators, and platform partners, plus strong Mandarin and English communication skills. Shanghai-based hybrid work is preferred.

Lead go-to-market strategy and execution for open source tool releases, drive awareness among developer and safety practitioner communities, manage content and communications (website, newsletter, social), coordinate conference and event presence, measure marketing performance, and build community relationships across product, engineering, and PR teams.