Top Marketing Manager Jobs in Melbourne

Lead global product marketing for Xero Payments, including bill and invoice payments. Define customer value propositions, positioning, messaging, launch strategies, enablement, and growth initiatives. Partner with Product, Strategy, Design, Analytics, Lifecycle, Sales, and regional teams to assess market opportunities, improve adoption and revenue, and develop measurable customer lifecycle experiments across geographies.

Own and optimise the marketing technology stack across HubSpot, Salesforce, LinkedIn, GA4 and related platforms. Build dashboards, improve data quality and customer journeys, execute integrated multi-channel campaigns, support account-based marketing, and analyse digital performance and marketing ROI. The role partners with marketing, growth and practice teams to use automation, AI and emerging MarTech to improve conversion, campaign outcomes and commercial impact.

Owns the customer journey from lead generation through post-install engagement. Responsibilities include analyzing customer feedback and journey performance, improving conversion and customer experience, developing lifecycle campaigns across email, SMS, and digital channels, launching products, managing HubSpot workflows, and collaborating with Product, Technology, Sales, Operations, and Support teams.

Lead KONE’s marketing, brand, and communications strategy across Australia and New Zealand. Responsibilities include demand generation, account-based marketing, PR, reputation management, executive communications, digital campaigns, customer engagement, budget ownership, partner management, compliance, team leadership, and performance reporting.

Develops and executes customer marketing, advocacy, referral, review, webinar, event, sponsorship, and customer content programs across APAC. Builds customer champion networks, strengthens engagement and retention, generates referrals, manages review platforms, localizes global campaigns, and reports on program performance. Partners with account management, sales, product, and global marketing stakeholders for Simpro and AroFlo.

Owns prospect, expansion, and renewal lifecycle campaigns across email, SMS, and in-app channels. Builds HubSpot automation, segmentation, lead scoring, nurture sequences, and re-engagement programs; manages deliverability and compliance; partners with Sales and Customer Success; and tracks funnel KPIs, A/B tests, MQL conversion, and campaign-sourced pipeline.

Manage and execute marketing strategies across a portfolio of hospitality venues. Responsibilities include campaign execution, budget management, digital marketing, content, promotions, events, stakeholder collaboration, customer engagement, and performance optimisation. The role uses data-driven insights to improve ROI and drive revenue growth while coordinating with venue teams and internal stakeholders.

Leads B2B customer marketing for automotive dealers and selected industry and leisure programs. Responsibilities include integrated campaign planning, SaaS product go-to-market support, customer contact strategy, events, sponsorships, agency management, stakeholder coordination, campaign measurement, optimization, and people management. The role combines strategic planning with hands-on execution, including briefing, messaging, creative review, and delivery oversight.

Leads international B2B growth marketing across content, email, web, lead generation, attribution, and customer engagement. Builds scalable acquisition systems, tracks full-funnel performance, manages Salesforce and Marketo workflows, and uses AI, automation, experimentation, and predictive analytics to improve conversion, ROI, and customer lifetime value. Partners with sales, SEO, brand, and global teams to create campaigns for restaurant and hospitality decision-makers.

Leads marketing growth for Zepz’s Australia remittance market, focusing on user acquisition, retention, media buying, partnerships, diaspora community engagement, and brand representation. The role develops channel strategies, negotiates influencer and media partnerships, manages campaigns and events, tests acquisition initiatives, analyzes performance, and collaborates with regional and product marketing teams. Travel of up to 20% and some evening or weekend work are required.

Build and manage Pattern’s Australian strategic partner ecosystem across ecommerce, martech, agencies, and technology providers. Generate partner-sourced pipeline through referrals, co-selling, joint marketing campaigns, events, and account planning. Own partner relationships, activate new partnerships, coordinate go-to-market initiatives, and track commercial performance. Collaborate closely with Sales and Marketing to convert partner relationships into qualified opportunities and measurable revenue growth.

Lead student acquisition and growth marketing for a university partner. Develop lead generation, demand generation, performance marketing, and integrated campaign strategies; manage budgets and optimize ROI. Analyze campaign, lead quality, and enrollment data to identify opportunities, improve conversion, and shape customer journeys. Partner with internal teams and university stakeholders to launch courses, deliver measurable growth, and provide strategic marketing advice.

Leads field marketing and account-based marketing across defense, government, aerospace, and strategic accounts in Southeast Asia and Oceania. Develops regional account strategies, events, executive briefings, campaigns, and customer programs in partnership with Sales, Business Development, and Capture teams. Manages Salesforce campaign execution, Marketo programs, pipeline attribution, CRM governance, and performance metrics. Requires extensive regional travel and expertise in defense procurement, government stakeholders, and complex multinational sales environments.

Lead Xero’s global Paid Search program by building AI-powered automation, bidding, optimization, reporting, and workflow systems. Partner with Data Science, Marketing Technology, Product, CRO, and Performance Marketing teams to improve SEM scalability and decision-making. Explore emerging search technologies, validate automated solutions, translate technical concepts for senior stakeholders, and mentor SEM specialists while driving measurable commercial growth.

Lead APAC B2B marketing programs for Issuer Services, including content strategy, thought leadership, campaigns, launches, SEO, demand generation, sales enablement, and performance analysis. Translate complex business topics into compelling content across digital, social, web, email, webinars, videos, and sales collateral. Collaborate with regional teams, subject matter experts, and stakeholders to strengthen brand presence, engage audiences, and support commercial growth.

Leads ANZ channel marketing strategy, partner enablement, demand generation, solution positioning, distributor programs, and go-to-market execution for semiconductor solutions. Develops partner campaigns, technical sales tools, training, webinars, and launch packages while analyzing market opportunities, competitive activity, funnel performance, and revenue contribution. Collaborates with sales, product groups, distributors, field application engineers, and ecosystem partners to increase partner readiness, qualified opportunities, design wins, and channel-led growth.

Lead commercial marketing across PUMA’s Performance and Sportstyle channels in Australia and New Zealand. Develop integrated trade and retail campaigns, manage seasonal calendars, coordinate launches, create retail toolkits, oversee budgets and timelines, and deliver post-campaign reporting. Collaborate with brand, retail, sales, sports marketing, merchandising, operations, agencies, and wholesale partners. Support go-to-market planning, competitor analysis, sustainability initiatives, and locally relevant brand activation.

Leads product marketing strategy and go-to-market execution for Tes’s EdTech product portfolio. Responsibilities include product positioning, messaging, demand generation, product launches, sales enablement, market and competitor analysis, data-led decision-making, and cross-functional collaboration with Product, Sales, Customer Success, and Marketing. The role also manages and develops a small marketing team while supporting customer acquisition, retention, pipeline growth, and revenue performance.

Leads vendor marketing strategies, product launches, promotional campaigns, demand generation, and vendor-funded marketing programs for consumer technology products. Partners with Product, Category, Sales, and external teams to drive sales, profitability, market share, and measurable campaign performance. Manages vendor relationships, analyzes results, improves marketing operations, and leads a high-performing marketing team.

Creates, edits, and manages technical marketing content across blogs, websites, social media, email, advertisements, press releases, and multimedia channels. Develops content strategies and calendars, researches complex topics, coordinates vendors and freelancers, monitors content performance, conducts interviews, and maintains website content. The role requires strong writing, editing, research, technical comprehension, project management, and collaboration skills.

Leads AIA Australia's enterprise customer marketing and communications strategy across life and health insurance. Oversees lifecycle communications, governance, customer engagement, retention, CRM and marketing automation capabilities, personalisation, consent management, and cross-functional delivery. Uses customer insights, data, journey analysis, and experimentation to improve communications and customer outcomes while ensuring regulatory, privacy, risk, and compliance standards. Builds stakeholder alignment, influences enterprise decisions, and drives continuous improvement across customer journeys.

Own Onside’s B2B content pipeline from editorial planning through publication. Develop customer stories, case studies, and co-branded content for agricultural audiences; brief and manage agencies and freelancers; ensure accuracy and credibility; use performance data to improve distribution and content decisions; and collaborate with Marketing, Product, Territory, and Customer teams to connect content to pipeline growth.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Drive customer acquisition, engagement, and revenue through MYOB’s strategic partnerships channel. Develop joint go-to-market strategies, integrated multi-channel campaigns, partner marketing plans, campaign assets, and performance optimization initiatives. Collaborate with external partners, Sales, Product Marketing, and Design to execute commercial programs, strengthen relationships, identify partnership opportunities, and scale channel marketing strategies.

Own and deliver integrated customer marketing campaigns, engagement programs, loyalty initiatives, events, and purpose-led fundraising activity. Lead work from strategy and briefing through creative development, channel execution, measurement, and optimization. Manage agencies, external partners, budgets, customer messaging, and cross-functional stakeholder relationships across marketing, product, design, culture, and sustainability teams. Use customer insights, market trends, and performance data to drive commercially effective, on-brand outcomes.