The Performance Marketing Manager will develop strategies for paid channels, manage budgets, conduct A/B testing, analyze user acquisition data, and produce reporting dashboards to enhance revenue growth.
CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.
We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.
Performance Marketing Strategy & Execution- Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
- Manage campaign budgets and optimise for maximum ROI across all acquisition channels
- Build tracking frameworks that capture every meaningful user interaction
- Execute rigorous A/B testing methodologies to continuously improve conversion rates
- Analyse user acquisition funnels and identify optimisation opportunities
- Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories.
- Develop targeting segments that find our perfect customers
- Develop dashboards to visualise performance and communicate results to stakeholders
- Implement advanced targeting and segmentation strategies across platforms
- Work with technical teams to optimise landing pages for conversion
- Utilise marketing automation tools to improve campaign efficiency
- Maintain expertise in emerging performance marketing technologies and approaches
Requirements
- 7+ years of performance marketing experience
- Fintech industry knowledge deep enough to explain blockchain at a dinner party
- Equal passion for creative campaigns and spreadsheet analysis
- A track record of driving results
Cloudtech Group Melbourne, Victoria, AUS Office
Melbourne, Australia
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Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
