Top SEO Jobs in Melbourne

Leads Xero’s global growth content organization and redesigns its content operating model for an AI-native future. Owns content strategy across the funnel, establishes test-and-learn practices, connects content performance to business outcomes, improves brand consistency and channel fit, and develops a high-performing global team. Partners across marketing, product, analytics, sales, communications, SEO, and regional teams within a complex global matrix.

Leads and builds the Product Marketing function, translating digital product roadmaps into customer and commercial outcomes. Responsibilities include go-to-market strategy, product launches, growth initiatives, digital channel performance, conversion optimization, experimentation, customer insights, content, SEO, app store optimization, and merchandising across The Lott and Keno. The role partners closely with Product, Brand, Marketing, and Digital teams while leading capability development and measurable commercial growth.

Supports digital customer engagement and retention campaigns through campaign testing, website and landing-page optimization, email marketing, content creation, reporting, KPI tracking, and marketing analytics. The role collaborates with internal teams and external partners to integrate data, interpret research, improve customer conversion and loyalty, and maintain digital content using Adobe Experience Cloud and related marketing technologies.

Own and execute eShepherd’s global digital growth strategy, driving customer acquisition through paid media, SEO, conversion optimization, digital campaigns, marketing automation, and lead nurturing. Analyze performance data, build dashboards, manage agencies and platform partnerships, improve pipeline contribution, and develop scalable growth programs across international markets.

Create clear, engaging copy across websites, landing pages, EDMs, customer journeys, campaigns, marketing collateral, and corporate communications. Translate complex financial concepts into accessible language, collaborate with stakeholders and creative teams, apply SEO, accessibility, content design, and conversion principles, and maintain content governance resources. The role also involves responsible use of AI content technologies and review with Legal and Compliance teams to ensure accurate, compliant communications.

Lead digital marketing strategy and performance across multiple residential brands. Manage paid media, SEO, websites, CRM, marketing automation, customer journeys, analytics, agency partnerships, and major website redevelopment projects. Lead a team of three specialists, collaborate with Sales and IT, optimize conversion and lead handover, and drive measurable customer engagement and business growth.

Leads Vanguard Australia's public web ecosystem as a measurable product and growth platform. Owns strategy, roadmap, performance, experimentation, personalization, accessibility, SEO, platform stewardship, governance, and optimization. Manages web product specialists and partners across Marketing, Technology, CX, Data, Design, Risk, Compliance, and external vendors. The role translates client and business needs into priorities, oversees AEM Cloud modernization, improves discoverability and conversion, and ensures regulatory, privacy, security, and operational requirements are met.

Manage and continuously improve the end-to-end B2B ecommerce customer journey across Australia and New Zealand. Optimize websites, ecommerce platforms, UX, conversion, self-service applications, and digital performance using analytics, customer insight, experimentation, SEO, and CRO. Partner with Marketing, Sales, Product, Credit, IT, regional teams, and agencies to remove friction, deliver platform improvements, support AI-enabled experiences, and inform the regional digital roadmap.

Produces and publishes Guardian Australia content across articles, blogs, videos, galleries, podcasts and social media. Responsibilities include subediting, fact-checking, writing headlines and page furniture, adding multimedia and links, optimizing display, retrieving wire stories, coordinating with reporters and liaising with lawyers. The role requires fast, accurate editing, strong digital production skills, editorial judgment, organization and familiarity with Guardian journalism and values.

Lead APAC B2B marketing programs for Issuer Services, including content strategy, thought leadership, campaigns, launches, SEO, demand generation, sales enablement, and performance analysis. Translate complex business topics into compelling content across digital, social, web, email, webinars, videos, and sales collateral. Collaborate with regional teams, subject matter experts, and stakeholders to strengthen brand presence, engage audiences, and support commercial growth.

Develop and activate scalable content strategies across digital channels, including web, apps, email, push, and social. Build content frameworks, governance models, performance measurement systems, personalization and experimentation approaches, and AI-enabled workflows. Partner with stakeholders to optimize content performance, support SEO and syndication, manage CMS-based experiences, interpret data, and drive measurable customer and commercial outcomes.

Creates, edits, and manages technical marketing content across blogs, websites, social media, email, advertisements, press releases, and multimedia channels. Develops content strategies and calendars, researches complex topics, coordinates vendors and freelancers, monitors content performance, conducts interviews, and maintains website content. The role requires strong writing, editing, research, technical comprehension, project management, and collaboration skills.

Plans and produces finance and trading content, develops thought leadership, secures media placements and backlinks, manages affiliate content distribution, and ensures compliance with financial promotion rules. Measures coverage, share of voice, referral traffic, and campaign performance while coordinating with SEO, agencies, affiliates, legal, and compliance teams across global markets.

Leads and develops an Experience team specializing in SEO, GEO, and analytics; serves as strategic client lead; oversees delivery quality, workflows, commercial growth, profitability, resourcing, pitches, and innovation using LLMs and SEO automation.

Leads day-to-day SEO, GSO, and analytics service delivery for key client accounts. Manages client relationships, data-led strategy, budgets, workflows, and project outcomes. Mentors junior employees, presents insights, collaborates with performance and craft teams, and identifies emerging trends and technologies to improve delivery and client results.

Lead Vanguard Australia's conversion and discoverability strategy across Super and Direct Investment businesses. Own the conversion roadmap, experimentation program, SEO and AI-led discoverability, lead generation, nurture, and web acquisition experience. Lead specialists, use customer and performance data to identify growth opportunities, and partner across marketing, content, product, technology, and customer experience to improve engagement and customer acquisition.

Manage and optimize Magento or similar e-commerce platforms, digital merchandising, website content, SEO, analytics, marketing automation, paid advertising, and online marketplace relationships. Lead digital projects across internal teams and vendors, analyze customer and site data, improve user experience, and organize product taxonomy and category structures to increase sales and navigation. Automotive or 4WD industry interest is advantageous.

Produce and edit food journalism, recipes, news, and feature content across digital, print, social, and app platforms. Write headlines and copy, film and edit short-form social videos, coordinate newsletter recipe calendars and daily production schedules, apply SEO practices, and use audience metrics to guide editorial decisions. The role supports both eating-in and eating-out coverage while collaborating closely with editorial and social media teams.

Owns end-to-end marketing campaigns for Adaptiv’s Australian market, covering positioning, content, creative production, demand generation, nurture, sales handover and performance reporting. The role produces collateral, presentations, social graphics, event assets and video; manages brand guidelines, website, SEO, social media, marketing automation and CRM workflows; supports trade shows, sponsorships and tenders; and translates complex technical topics into clear, engaging content.

Lead Omniscient’s AEO and SEO department, including team development, methodology, client health, P&L, budgets, KPIs, business growth, and quality assurance. Drive AI integration, build automation tools, shape the company’s AI-search positioning, support client relationships, and generate leads through industry presence and thought leadership.

Leads and supports a client-facing Digital Growth Strategist team within a digital marketing agency. Responsibilities include coaching, performance management, resolving process, contract, billing, and client escalation issues, overseeing retention plans, monitoring NPS, diagnosing campaign concerns, managing capacity, onboarding staff, improving processes, and identifying upsell opportunities. The role requires strong marketing fluency, sound judgment, conflict-resolution skills, stakeholder management, and the ability to drive issues to resolution.

Leads SEO client delivery, commercial performance, product development, and specialist team operations across Melbourne and Sydney. Manages Directors and Associate Directors, develops senior client relationships, oversees revenue forecasting and profitability, expands account scopes, and establishes scalable delivery standards, documentation, training, and quality benchmarks. Partners with GroupM agencies and platform providers to improve SEO service maturity, channel adoption, client satisfaction, and sustainable team growth.

Leads PaperCut’s global brand, digital experience, and market activation strategy. Responsibilities include defining positioning and brand narratives, overseeing website and partner portal experiences, optimizing organic and paid search, driving product launches and adoption, aligning product and commercial teams, and coaching a global marketing team. The role requires strong strategic, analytical, cross-functional, and leadership capabilities across technology or SaaS marketing.

Write SEO-optimised website copy (mostly directly in clients' CMS) for small businesses across industries. Communicate with a content manager, handle multiple projects, meet weekly page quotas, and submit CV, cover letter, and writing samples.

Freelance SEO copywriters will produce and edit website copy for Australian small businesses across varied industries, publish content into client CMS, apply SEO/SEM best practices, manage multiple projects, meet a weekly output (~15 pages/5 sites), and communicate with the content manager via email. Applicants must provide CV, cover letter, and samples, have (or obtain) an ABN and Australian bank account, and be ready to start immediately.