GTM Marketing Manager, iGuide

Who we are
 

Founded in Canada in 2013, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering accurate floor plans, site plans, immersive 3D virtual tours and extensive property data. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to navigate and explore built environments digitally.
 

Where does REA Group fit in
 

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you’re at on your property journey, we’re here to help with every step – whether that’s finding, understanding or financing your next home. We operate Australia’s leading residential and commercial property websites – realestate.com.au and realcommercial.com.au – among other leading brands in Australia and India. iGUIDE is part of the REA family and iGUIDE and REA teams work closely together, supporting consumers with more immersive experiences to help them make more informed property decisions.  

Where this role fits with the team

The GTM Marketing Manager is part of the Growth team, supporting the success of iGUIDE in Australia, initially in real estate and expanding into other industries over time. This role works closely with our partners at REA Group and realestate.com.au, ensuring that Planitar’s iGUIDE offering is presented with clarity, value and impact to media creators, agencies and agents across the Australian market.

Overview of the role

The GTM Marketing Manager is responsible for the strategy, execution and ongoing optimization of all go-to-market activities for iGUIDE in Australia. With a strong emphasis on partner collaboration with REA Group, this role combines product marketing, content creation, partner marketing and sales enablement to increase adoption, generate revenue and differentiate in the market.
Key responsibilities
Go‑to‑market strategy

• Develop and implement GTM strategies for new product launches, feature releases, and channel programs, primarily targeting the real estate industry and expanding to related industries over time
• Build and maintain AU‑specific value propositions, messaging and competitive positioning
• Partner with Product and PMM to translate roadmap items into market‑ready stories and sales motions

Partner & channel marketing

• Work hand‑in‑hand with REA Group on co-marketing plans, campaign development and joint value storytelling
• Align on quarterly GTM priorities, commercial goals and integrated marketing activities for iGUIDE as part of realestate.com.au’s immersive experiences strategy
• Manage campaign briefing, asset creation, measurement and optimisation for REA channel placements

Content marketing

• Manage content strategy and creation across target industries in Australia, including digital assets (web), SEO/GEO, PR/earned media, co-branded content, customer success stories and thought leadership
• Ensure all content communicates clear product value, customer outcomes and strong narratives tailored to key markets
• Collaborate with REA Group on co-authored content pieces and shared editorial opportunities

Sales enablement

• Build and maintain AU‑specific sales enablement materials: pitch decks, product guides, objection handling, competitive intel and customer stories
• Partner with Sales Leadership to identify gaps, build fit‑for‑purpose collateral and drive consistency across the sales process
• Enable internal teams to execute GTM plays with clarity and confidence through training sessions and playbook development

Performance & insights

• Define KPIs across iGUIDE adoption (camera / processing), channel performance, campaign engagement and revenue (deal) impact
• Present insights and GTM performance updates to senior leadership and stakeholders
• Use data to optimise GTM programs and inform future market bets

What you bring

• 5–8+ years of experience in marketing, with a mix of GTM, PMM, content and/or channel marketing
• Experience in real estate, proptech, SaaS or marketplace environments is highly beneficial (ideally across both HW + SW)
• Demonstrated success managing partner marketing or co-marketing efforts
• Exceptional writing and storytelling skills
• Strong project management skills
• A strategic mindset paired with a willingness to roll up your sleeves
• Comfort operating in fast-paced environments – hybrid role working from Melbourne REA HQ 2-3 days per week
• Comfortable working with international teams, including Planitar HQ (EST time zone)