Marketing Manager - Digital and Product

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including: 

• Generous annual leave plus flexible paid time off

• Hybrid work schedule 

• Learning and development programs

• Health & wellbeing benefits 

• Parental Leave benefits 

• Employee stock purchase plan (if applicable in your region)

The incumbent will be responsible for managing the Digital and Product Marketing activities for Invesco Australia, including the systems that manage our product and client reporting.  The incumbent will be an integral component of the Marketing unit utilising their skills in design and execution to ensure that the digital communication of our marketing strategy remains on-brand, professional and is delivered in an appropriate format.
Primary Duties/Responsibilities

• Work closely with the Australian Client Group to enable & facilitate distribution efforts, including the co-ordination and planning of webinar events and EDMs

• Work closely with the Marketing Manager – Brand and Communications to ensure digital and product marketing is in line with the broader brand strategy

• Produce and edit digital content, including the sourcing & tailoring of offshore collateral for Australian purposes using Adobe InDesign, Illustrator and Photoshop.

• Work within the relevant regulatory & compliance frameworks to create & oversee a robust governance process ensuring appropriate sign-off procedures & audit trails are maintained at all times

• Manage and implement the digital strategy considering current and future requirements

• Technical and content management of the Invesco Australia website, updating the content using various tools and systems, and working with other members of the Marketing team to ensure the website content is up-to-date and engaging

• Technical management of the Australian LinkedIn social media account

• Technical management of in-house automated system (CLR Report Builder), to ensure all client and product related reports, including performance commentaries, are generated within delivery deadlines

• Create Electronic marketing communication using a combination of skills, including general HTML knowledge; Adobe Creative Cloud packages (Indesign, Illustrator, Photoshop, PremierPro); by using an external software provider Adobe Campaign Manager.

• Ensure all product & digital marketing related material remains compliant with Invesco global brand guidelines

• Digital innovation, market and product analysis. Track trends and monitor competition

• Assist in the administration of relevant marketing database systems (ie. MS Teams, SharePoint and Confluence).

• Data collation, segmentation and dissemination of engagement analytics

• Represent the local business regionally on all marketing related projects with respect to social media and digital strategy

• Support annual audit & BCP testing requirements as required

• Provide back-up support to the Marketing Manager – Brand and Communications role, as required

Education

• Relevant tertiary level qualification.

• Relevant digital marketing qualification

Work Experience/Knowledge/competencies

• 5+ years relevant marketing experience. Experience in funds management would be an advantage.

• Produce and edit digital content, including the sourcing & tailoring of offshore collateral for Australian purposes using Adobe InDesign, Illustrator and Photoshop.

• Experience in User experience (UX), Search engine optimisation (SEO) and Conversion Rate Optimisation (CRO)

• Produce and edit digital content, including the sourcing & tailoring of offshore collateral for Australian purposes using Adobe InDesign, Illustrator and Photoshop.

• HTML knowledge - read interpret and update HTML

• Ability to plan, develop and implement strategic initiatives and marketing campaigns

• Demonstrable experience in analysis and creative problem solving

• Proven strong project management skills

Software knowledge required

• Adobe Experience Manager

• Adobe Campaign Standard

• Adobe Creative Cloud (InDesign, Illustrator, Photoshop, PremierPro)

• Adobe or Google Analytics

• Microsoft Office Suite

Abilities/Personal attributes    

• Strong customer focus with a demonstrated commitment to understanding and achieving the needs of clients

• Highly proactive who uses initiative and can work independently

• High standard of personal ethics and professionalism.

• Superior listening, written and verbal communication skills.

• Detail orientated, accurate and methodical.

• Good planning, organisation and time management skills.

• Able to work without direct supervision.

• Ability to work well under pressure and meet strict deadlines.

• Able to exercise judgement and make good decisions concerning the resolution of issues.

• Strong stakeholder management skills. 
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At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least four days a week, with one day working outside an Invesco office.