Senior Marketing Manager

Role: Senior Marketing Manager 

Employment status: Full-time/Part-time

Location: Melbourne

TMX Transform is an end-to-end supply chain consultancy, helping businesses plan for their future and make their supply chain a competitive point of difference. We are not your average consultants, but trusted advisors. 

We are seeking a passionate, solutions-focused Senior Marketing Manager to join our team.

In this role, you will be responsible for delivering strategic marketing leadership across the global business and developing a digital marketing strategy that strengthens and elevates the TMX brand.

Responsibilities

• Working with the Head of Marketing to develop, implement and manage marketing plans, digital and overall strategies to meet organisational/project objectives
• Lead digital strategy and performance by planning, executing, and managing all digital marketing for TMX, including SEO, SEM, email marketing, and social campaigns across appropriate platforms.
• Proactively map, track, and report on activity across our digital ecosystem, providing regular insights to optimize, benchmarking against current trends. With a particular focus on the customer journey and converting new business
• Work with external and internal stakeholders, such as: customer team, content partners, and marketing team, to create digital campaigns that address the right audience, with the right message, at the right time, while meeting business objectives
• Regularly checking marketing platforms and tools to provide insights to relevant stakeholders
• Manage the company website (Sanity) and champion the relationship with website partner
• Drive traffic to the website and generate marketing leads globally
• Maintain and grow TMX brand presence online
• Manage and report on digital budgets and ROI
• Develop and oversee junior team members in digital marketing
• Stay up to date with digital best practice and implement new learnings

Qualifications & Experience

• Bachelors in relevant degree (marketing, communications, commerce) preferred
• 5 years+ industry experience 
• HubSpot and/or Salesforce experience is highly desired 
• Experience in B2B marketing
• In-depth knowledge of current digital trends and social platforms
• Experience in digital marketing
• Experience with SEO and SEM strategy and keyword research
• Experience with Campaign Manager and Sales Navigator (Previous use of analytics tools, such as Google Analytics (GA4), Search Console, Tag Manager, Google Ads, etc.

Skills

• Solutions-focused thinker with strong creative and innovative capability
• Strong and influential communication skills across teams and stakeholders, with a demonstrated ability to champion change
• Data driven judgement with a proactive approach to optimization
• Effective prioritization and deadline management in fast paced environments
• Strong project leadership, marketing technology proficiency, and team management skills
• Ability to get measurable results in a complex organization 
• Ability to create efficiencies and refine processes