The Growth Marketing Manager will drive organic growth through SEO and content strategies, optimise funnels, and measure growth metrics.
The Role
We’re looking for a Growth Marketing Manager (Organic & SEO-led) to help us scale. This is not a campaign or maintenance role. It’s about building, testing, and operating growth levers that drive repeatable, high-quality organic growth. You’ll have real ownership, autonomy, and clear expectations around impact.
You’ll work across the full growth funnel, from acquisition to activation and retention, with a strong focus on organic channels like SEO, content, on-page optimisation, and distribution-led growth. We’re looking for someone who has shipped real work and wants to own a growth engine end-to-end.
About Us
Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians’ most time-consuming tasks. Thousands of clinicians already use Lyrebird, and we’re growing every day. Our clinicians trust us to deliver a fast, reliable, and secure experience. That trust sits at the centre of everything we do.
What You’ll Do
- Own organic growth end-to-end by driving user acquisition through SEO, content, on-page optimisation, internal linking, image optimisation, and distribution-led tactics.
- Operate with intent by identifying high-leverage growth opportunities, shipping experiments, and iterating based on real signals, not assumptions.
- Use tools with purpose by applying tools like Ahrefs (or similar) to diagnose opportunities, prioritise effort, and measure impact, then act on what you find.
- Optimise funnels by partnering with product, design, and engineering to improve conversion across website, landing pages, onboarding, and activation.
- Measure what matters by defining baselines, tracking leading indicators, and clearly attributing growth outcomes to your actions.
- Build repeatable playbooks by documenting what works, what doesn’t, and why, so growth can scale beyond one-off wins.
What We're Looking For
- Proven organic growth execution with the ability to clearly explain start to finish metrics (traffic, signups, activation, ARR) and what you personally delivered.
- Operator mindset with experience shipping, breaking, fixing, and shipping again, and the ability to talk honestly about what failed.
- SEO fluency with outcomes, going beyond keywords to on-page improvements, image tagging, technical fixes, and content optimisation that moved real numbers.
- Strong judgment around prioritisation, knowing what not to do and where effort is wasted.
- A strong bias to action, moving quickly, testing deliberately, and learning faster than others.
Why This Role
- Impact: your work will directly influence how fast and how well Lyrebird grows.
- Autonomy: you’ll own decisions and outcomes, with support rather than micromanagement.
- Growth: this is a genuine opportunity to become a senior growth operator, not just manage channels.
- Team: you’ll work with sharp, motivated people who value clarity, ownership, and results.
At Lyrebird, we don’t just write code — we help shape the future of the human experience.
If you want to pioneer, to create, and to see your work touch lives directly, we’d love to hear from you.
We’re building a team that reflects the diversity of the people who’ll benefit from our work. We want Lyrebird to be a place where everyone feels safe, supported, and able to thrive. If you’re from an underrepresented background in tech, we especially encourage you to apply — even if you don’t meet every single requirement.
Top Skills
Ahrefs
Content Optimisation
On-Page Optimisation
Seo
Lyrebird Health Melbourne, Victoria, AUS Office
Melbourne, VIC, Australia, 3121
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