B2B Growth & Content Marketing Manager

At Pulse iD, we’re building the next generation of loyalty and engagement infrastructure for leading banks, telcos and enterprise brands across APAC, the Middle East and Europe.

We’re a fast-growing tech company with global ambition — and we’re hiring a hands-on B2B Growth & Content Marketing Manager to drive our next phase of growth.

This is not a “manage the agency” role.
This is a build it. own it. scale it. role.

Content Strategy Across Brand, Product & Growth (Core Focus)

Writing and storytelling are central to this role.

You will:

• Own and execute our content strategy across brand, product marketing and demand generation
• Write high-quality blog articles, thought leadership, case studies, reports, website copy, LinkedIn content and email campaigns
• Shape product messaging and value propositions with product and sales
• Create short-form LinkedIn video content
• Design and build content yourself (Canva essential; exceptional PowerPoint required; working knowledge of Figma preferred)

Growth & Marketing Operations

• Run and optimise LinkedIn paid campaigns
• Own HubSpot end-to-end — build and manage sequencing, nurture journeys, workflows, automation and reporting
• Build landing pages and lead journeys
• Optimise for pipeline impact, not vanity metrics

Support key growth initiatives

• New region GTM campaigns 
• Product launches
• Account-based marketing programs
• Client expansion initiatives

• Have 5+ years in enterprise B2B marketing (loyalty/ customer engagement / banking highly regarded)
• Are an exceptional writer and strong storyteller
• Can distil complex ideas into clear, persuasive narratives
• Have a strong design aesthetic — you care about visual clarity, structure and narrative flow
• Are independent, comfortable with ambiguity and create clarity
• Are hands-on with Canva, LinkedIn Ads and HubSpot
• Understand long, complex B2B sales cycles

• Shape the future of loyalty and digital engagement 
• Join a high-growth, ambitious tech company with global reach
• Collaborate closely with leadership and influence strategy
• St Kilda (Melbourne) office

If you’re passionate about helping brands and financial institutions deliver exceptional customer engagement and loyalty experiences, we’d love to hear from you.

Please submit your application through our Careers Portal: https://pulse-id.breezy.hr/

Pulse iD is an equal opportunity employer and values diversity in all its forms. We welcome applicants from all backgrounds, without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.