Top Marketing Manager Jobs in Melbourne

Develop and execute digital marketing strategies focused on enrollment growth and brand awareness. Manage paid advertising, budgets, funnels, landing pages, email automation, SEO, social media content, copywriting, A/B testing, retargeting, and lead generation. Track campaign performance and KPIs, prepare reports, research competitors, identify growth opportunities, and collaborate with leadership on marketing initiatives. This is a remote role supporting educational and professional services marketing.

The Performance Marketing Manager will develop strategies for paid channels, manage budgets, conduct A/B testing, analyze user acquisition data, and produce reporting dashboards to enhance revenue growth.

Own and scale APAC field marketing strategy, campaigns, budget, and pipeline contribution for a global supply chain technology company. Build regional plans, execute demand generation across digital channels and events, manage agencies, adapt global programs, support account-based marketing and sales enablement, and optimize performance using funnel, ROI, and pipeline metrics.

Lead B2B digital campaign delivery across North America and ANZ, managing paid media, email, events, webinars, ABM, creative trafficking, tracking, and quality control. Analyze funnel, conversion, and attribution data to optimize ROI and pipeline contribution. Manage paid media agencies, maintain UTM and Salesforce campaign governance, and coordinate with marketing automation, RevOps, sales, growth, and reputation teams.

The O2O Performance Marketing Manager oversees performance marketing on food delivery platforms across APAC, focusing on optimizing ads for high ROAS and efficient budgets.

Lead end-to-end marketing category management and strategic sourcing across Australian resorts. Develop procurement strategies, manage supplier performance and contracts, drive multi-year cost savings and value creation, partner with senior stakeholders, and ensure governance, risk management, and consistent commercial outcomes.

Own Foundant’s Australian marketing presence by growing the marketable contact list, generating pipeline, managing partnerships, running in-person and virtual events, and creating localized content. The role covers demand generation, product marketing, email, social media, website updates, SEO, AEO, paid search, case studies, and performance reporting. This autonomous position works closely with Australia-based sales leadership, the broader US marketing team, sector partners, freelancers, and Australian philanthropic organizations.

Lead Neurovascular franchise marketing across Australia and New Zealand: develop portfolio strategy, plan and execute five major product launches through 2028, design campaigns, enable sales with training and launch materials, collaborate cross-functionally on forecasting and supply, and act as subject-matter expert to drive adoption and commercial growth.

Lead Neurovascular franchise marketing for Australia and New Zealand: develop portfolio strategy, manage five major product launches through 2028, design campaigns, enable sales with training and launch materials, collaborate cross-functionally on forecasting and supply, and provide technical market expertise to drive customer adoption and commercial growth.

Own the APAC marketing strategy for Fever experiences, with primary responsibility for Chinese consumer growth. Lead multi-channel campaigns across China’s digital ecosystem, manage KOL/KOC and MCN partnerships, optimize paid performance marketing, oversee budgets and regional P&L, and use analytics to drive forecasting and acquisition. The role requires close collaboration with internal teams, agencies, creators, and platform partners, plus strong Mandarin and English communication skills. Shanghai-based hybrid work is preferred.

Lead go-to-market strategy and execution for open source tool releases, drive awareness among developer and safety practitioner communities, manage content and communications (website, newsletter, social), coordinate conference and event presence, measure marketing performance, and build community relationships across product, engineering, and PR teams.

Develop product positioning, messaging, value propositions, go-to-market plans, launches, adoption initiatives, customer communications, and sales enablement materials. The role uses customer, market, and competitor insights to identify growth opportunities and partners cross-functionally with Product, Marketing, Sales, Growth, Operations, and Engagement teams to drive customer growth, product adoption, and commercial success.

Lead APJ partner marketing for Snowflake: design and execute multi-regional demand-generation and thought-leadership programs with strategic partners, manage content and GTM plans, oversee execution and vendors, collaborate cross-functionally, and measure campaign ROI to drive pipeline, net-new customers, and consumption.

Leads marketing analytics for client acquisition and retention, owning GA4 and GTM tracking, data layers, event measurement, CRO experimentation, full-funnel reporting, attribution, and actionable performance insights. Partners with Marketing, Digital, Product, Engineering, Data, and Sales teams to improve measurement frameworks and customer experience, while advancing media mix modeling, multi-touch attribution, and incrementality strategies.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.

Translate global product marketing strategy into APAC execution. Develop regional value propositions, messaging, GTM plans, and sales enablement. Lead product launches, drive pipeline, conversion and sales velocity, partner with Product, Sales, Customer Success and Marketing, and build customer advocacy and evidence programs to improve commercial outcomes across multiple APAC markets.

As a Performance Marketing Manager, you will lead campaign strategies, manage client relationships, and ensure KPI delivery across digital marketing services, focusing on performance and measurable results in paid media campaigns.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.

Lead brand marketing for ZURU Beauty's Fragrance Portfolio (DAISE Beauty and a new brand). Define and execute go-to-market plans, manage campaigns, budgets and measurement frameworks, drive product launches across markets, use insights to shape positioning and product roadmaps, and lead and grow the brand marketing team while partnering with agencies, commercial teams and key retail accounts.

The Marketing & E-Commerce Manager will drive revenue growth, enhance customer experience, oversee marketing strategy and performance in Australia and New Zealand.

Lead product marketing for MYOB mid-market products, focusing initially on an embedded finance offering. Conduct customer research, competitive analysis, define packaging and pricing, create go-to-market strategies and content, and enable sales and partners through training and co-marketing to drive commercial outcomes.

Lead marketing strategy for Advice, Education and External Financial Adviser channels, develop integrated engagement strategies to build financial literacy and advice pathway progression, partner with senior stakeholders to align activity with commercial and regulatory objectives, use data and segmentation to drive engagement and conversion, lead adviser/intermediary marketing initiatives, and manage a small team to deliver prioritized, high-quality outcomes.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead a team of Marketing Managers and Activation Coordinators to develop and execute local area marketing strategies for NSW and national restaurants. Drive new restaurant opening plans, manage corporate and franchise stakeholder relationships, use data to identify opportunities, coordinate with Digital, Creative and Operations, and produce post-campaign analysis and case studies to scale local growth.

Lead ANZ growth marketing to acquire new customers via paid channels (Search, Meta, TikTok, Display, Affiliates). Build and manage a performance marketing team, plan and optimize media buys, measure CAC/CPA/ROAS, run experiments, support restaurant onboarding and Dish program, and lead local product incubations and merchant retention/reactivation campaigns.