Top Marketing Manager Jobs in Melbourne

Leads consumer lifecycle marketing strategy and personalization across email, SMS, push, and app channels. Builds segmented, data-driven campaigns, trigger programs, and transactional messaging; defines OKRs, monitors performance, and optimizes conversion and retention. Manages a team of three campaign specialists, partners with product and marketing operations teams, oversees roadmaps and dependencies, and communicates business impact. Requires strong consumer insights, experimentation, visualization, project management, and lifecycle marketing expertise.

Leads Dropbox’s APJ field and channel marketing strategy across multiple countries. Owns regional planning, budgets, campaigns, partner marketing, pipeline generation, performance measurement, and market localization. Partners with sales leadership and global marketing teams, manages vendors and agencies, and develops the Japan marketing team. Builds scalable regional playbooks, translates global campaigns for local markets, and represents APJ insights within the global organization. Requires approximately 20% regional and international travel.

Own paid social creative and performance across ZURU Edge’s global beauty brands. Manage the paid content pipeline, source and brief UGC creators, adapt global assets for local markets, run structured creative testing, monitor performance and fatigue, and deliver reporting and recommendations. Partner with brand, media, and digital teams to launch effective campaigns across Meta and TikTok.

Drive demand generation, partner and channel marketing, brand awareness, events, and localized digital campaigns across Australia and New Zealand. Collaborate with regional sales, channel and technology partners, and global marketing to plan, execute, measure, and optimize integrated marketing programs, manage budgets, build local references, and ensure brand compliance to grow market presence and pipeline.

Manages end-to-end B2B demand-generation campaigns across digital, social, events, web, and other channels. Coordinates creative and marketing teams, vendors, stakeholders, timelines, budgets, and deliverables. Tracks leads, conversions, engagement, attendance, database health, ROI, and revenue contribution, while optimizing campaign performance and supporting sales lead handoff. This is a part-time role of approximately 15 hours per week across three days.

Own paid media strategy, budgets, campaign performance, and return on ad spend across a portfolio of ecommerce brands. Manage budget pacing, analyze results, deliver actionable reporting, collaborate with creative and brand teams, and present performance to clients. The role requires hands-on platform experience, strong written communication, and comfort managing monthly budgets in a remote-first agency environment.

As a Marketing Manager, you will drive user acquisition across product categories in Australia by managing campaigns, influencers, and events to boost brand awareness and sales.

Develops and executes strategic marketing programs across the APAC region, aligning regional initiatives with global objectives and commercial goals. Responsibilities include channel marketing, demand generation, brand compliance, localized content, trade shows, customer events, market intelligence, campaign performance analysis, product launches, and sales enablement. The role partners closely with sales, distributors, global marketing, and cross-functional teams while supporting regional growth and market share.

Own and optimize B2B digital marketing campaigns across ANZ and India, including paid media, email nurture, content syndication, ABM, website content, and SEO. Manage agencies, vendors, regional budgets, campaign tracking, forecasting, and performance reporting. Drive measurable outcomes including lead generation, account engagement, pipeline contribution, conversion rates, and marketing ROI while localizing global programs for regional audiences.

Manage onboard marketing execution and guest communications across signage, onboard TV, print materials, the Navigator app, and push notifications. Ensure brand consistency, content accuracy, regulatory compliance, and timely voyage-related updates. Oversee print shop operations, budgeting, inventory, reporting, and team training. Coordinate marketing, PR, partnership initiatives, and content capture while collaborating with shoreside teams and representing the brand at guest events.

Lead APJ digital marketing and demand generation, planning and optimizing paid campaigns across LinkedIn, Google, Bing, Meta, YouTube, and other channels. Manage regional budgets, monitor performance, improve lead quality and funnel conversion, and connect marketing activity to pipeline and revenue outcomes. Partner with global marketing, RevOps, and GTM teams to localize campaigns and drive ROI across Australia, New Zealand, and Singapore.

Own product marketing for Canary’s B2B SaaS platform, developing positioning, messaging, sales assets, presentations, webinars, and go-to-market initiatives. Analyze market and competitive intelligence, measure campaign and product adoption performance, and provide optimization insights. Collaborate cross-functionally with Product, Sales, Marketing, Customer Support, Growth, Partners, and Design to communicate product value and improve conversions across SMB, mid-market, and enterprise audiences.

Lead regional marketing for Australia and New Zealand: develop and execute demand generation, partner and channel marketing, events, digital campaigns, brand and communications, budget management, performance tracking, and market insights in close collaboration with sales, partners, and global marketing.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Manage multiple marketing projects from planning through delivery, coordinating internal teams, clients, contractors, and stakeholders. Build and maintain ClickUp projects, track deadlines and resource utilization, oversee deliverables, and ensure quality. Coordinate multi-channel campaigns involving email, SEO, PPC, content, design, and web development. Develop campaign briefs and supervise website and landing-page implementation. The role requires strong project management experience in a marketing environment and excellent English communication.

Lead regional marketing strategy and execution for BRCC International, driving integrated campaigns, demand generation, positioning, and thought leadership. Partner with sales, product, and global centers to plan, measure, and optimize campaigns, manage budgets, and direct regional marketing specialists and external agencies to support pipeline and revenue growth.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead marketing growth for a business unit by defining segment priorities, value propositions, and go-to-market plans. Drive demand generation, product launches, sales enablement, and portfolio strategy using market and customer insights. Measure and optimize pipeline, revenue attribution, and marketing ROI while partnering across sales, product, finance, and operations to improve conversion and margin.

The Performance Marketing Manager will develop strategies for paid channels, manage budgets, conduct A/B testing, analyze user acquisition data, and produce reporting dashboards to enhance revenue growth.

Lead an autonomous growth marketing pod, managing client relationships, retention, strategy, and performance. Manage and develop a team of media buyers, creatives, and strategists while scaling DTC brands through Meta advertising and creative strategy. Own client communication, upselling, escalations, pod profitability, team accountability, deadlines, and service quality. Diagnose campaign performance, brief creative teams, and maintain profitable, long-term client partnerships.

Leads marketing analytics for client acquisition and retention, owning GA4 and GTM tracking, data layers, event measurement, CRO experimentation, full-funnel reporting, attribution, and actionable performance insights. Partners with Marketing, Digital, Product, Engineering, Data, and Sales teams to improve measurement frameworks and customer experience, while advancing media mix modeling, multi-touch attribution, and incrementality strategies.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.