Top Marketing Manager Jobs in Melbourne

Lead product marketing for Land and Munitions product lines, transforming market and customer insights into targeted campaigns, sales materials, and go-to-market strategies. Work cross-functionally with Product, Growth, Digital and global teams to identify opportunities, inform business decisions, and drive commercial growth in defence markets.

Lead planning and execution of integrated B2B marketing campaigns and go-to-market strategies for Parcels. Drive brand awareness, customer acquisition and revenue through audience research, segmentation, multi-channel customer communications, events, agency management, sales enablement, and performance analytics. Collaborate with Sales and senior leaders and manage suppliers to deliver campaigns on time and within budget.

Lead joint marketing strategy and execution with top SaaS platform partners to drive user acquisition, activation, and revenue. Build messaging, run co-marketing campaigns (email, webinars), manage market development funds, measure ROI, and collaborate cross-functionally with sales and marketing teams to increase partner adoption and satisfaction.

Lead brand and audience strategy for REA Group consumer brands, delivering end-to-end campaign planning, creative development, GTM for products, media and budget oversight, measurement and insights (brand tracking, MMM), sponsorship activation, and cross-functional stakeholder and agency management.

Lead monetisation and pricing strategy for MYOB's SME SaaS portfolio. Drive revenue growth via pricing experiments, willingness-to-pay research, revenue modelling, segmentation, and GTM execution. Partner cross-functionally with Product, Finance, Sales and Marketing to translate pricing into forecasts, sales enablement, and product priorities—focusing on AI monetisation, ARPU, churn, and LTV improvements.

Lead product positioning, messaging, GTM and launches for a B2B SaaS philanthropy platform. Build PMM function, create sales enablement, drive customer adoption and case studies, own competitive intelligence and user research to inform product and revenue strategies.

The Marketing & E-Commerce Manager will drive revenue growth, enhance customer experience, oversee marketing strategy and performance in Australia and New Zealand.

Develop and execute APAC regional marketing strategy aligned with global objectives. Lead channel and partner marketing, regional content and events, demand generation, market intelligence, and campaign performance analysis. Act as primary marketing contact for APAC sales, ensuring brand compliance and cross-functional collaboration to support product launches, site openings, and M&A activities.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Lead APAC commercial marketing strategy for the GP channel to digitize practices, build acquisition and onboarding engines, define customer journeys, create recruitment assets, manage KPIs and dashboards, optimize backend systems (SFDC, SFMC, EMT), and partner cross-functionally to drive recruitment, activation, and adoption for Invisalign and iTero.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead a team of Marketing Managers and Activation Coordinators to develop and execute local area marketing strategies for NSW and national restaurants. Drive new restaurant opening plans, manage corporate and franchise stakeholder relationships, use data to identify opportunities, coordinate with Digital, Creative and Operations, and produce post-campaign analysis and case studies to scale local growth.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead end-to-end marketing category management and strategic sourcing across Australian resorts. Develop procurement strategies, manage supplier performance and contracts, drive multi-year cost savings and value creation, partner with senior stakeholders, and ensure governance, risk management, and consistent commercial outcomes.

Lead APAC product marketing for SEEK9s marketplace and AI-driven roadmap. Define innovation narrative, craft product and AI storytelling, drive GTM planning, enable sales and cross-functional alignment, manage messaging frameworks, and oversee sales enablement and external communications to boost adoption and commercial outcomes.

Own and optimize the APAC customer acquisition funnel, run A/B and multivariate tests, align marketing with sales and ops, manage ABM and regional campaigns, analyze GA4/HubSpot/CRM data, optimize spend across paid and organic channels, and support local/regional events to drive pipeline and conversion.

Owner of demand generation for a B2B SaaS integration product: build and run SEO, paid, email, webinar campaigns; manage CRM/marketing automation; optimize website funnels and conversion; produce B2B content; align with sales to improve lead quality; lead freelancers and agencies; report on CAC, LTV, and ROI to scale pipeline across AU, USA, UK, and NZ.

Lead marketing and communications strategy for Cogent Thinking and UHG. Plan and execute digital campaigns, content, thought leadership, brand positioning, and go-to-market activities. Manage agencies, production schedules, budgets, KPIs, and stakeholder relationships to drive lead generation and pipeline growth.

The Marketing Operations Manager oversees integrated marketing plans in ANZ, aligning global strategy with local execution, managing budgets, and improving campaign efficiency.

Manage and lead marketing projects at ProperExpression, overseeing internal coordination, external contractors, and campaign execution while using ClickUp for organization.

The Senior Product Marketing Manager will drive monetisation strategies and go-to-market efforts, ensuring SEEK's products achieve commercial growth across APAC through effective positioning, messaging, and cross-functional leadership.