Top Marketing Manager Jobs in Melbourne

Lead regional marketing for Australia and New Zealand: develop and execute demand generation, partner and channel marketing, events, digital campaigns, brand and communications, budget management, performance tracking, and market insights in close collaboration with sales, partners, and global marketing.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Manage multiple marketing projects from planning through delivery, coordinating internal teams, clients, contractors, and stakeholders. Build and maintain ClickUp projects, track deadlines and resource utilization, oversee deliverables, and ensure quality. Coordinate multi-channel campaigns involving email, SEO, PPC, content, design, and web development. Develop campaign briefs and supervise website and landing-page implementation. The role requires strong project management experience in a marketing environment and excellent English communication.

Lead regional marketing strategy and execution for BRCC International, driving integrated campaigns, demand generation, positioning, and thought leadership. Partner with sales, product, and global centers to plan, measure, and optimize campaigns, manage budgets, and direct regional marketing specialists and external agencies to support pipeline and revenue growth.

Lead marketing growth for a business unit by defining segment priorities, value propositions, and go-to-market plans. Drive demand generation, product launches, sales enablement, and portfolio strategy using market and customer insights. Measure and optimize pipeline, revenue attribution, and marketing ROI while partnering across sales, product, finance, and operations to improve conversion and margin.

The Performance Marketing Manager will develop strategies for paid channels, manage budgets, conduct A/B testing, analyze user acquisition data, and produce reporting dashboards to enhance revenue growth.

Lead an autonomous growth marketing pod, managing client relationships, retention, strategy, and performance. Manage and develop a team of media buyers, creatives, and strategists while scaling DTC brands through Meta advertising and creative strategy. Own client communication, upselling, escalations, pod profitability, team accountability, deadlines, and service quality. Diagnose campaign performance, brief creative teams, and maintain profitable, long-term client partnerships.

The O2O Performance Marketing Manager oversees performance marketing on food delivery platforms across APAC, focusing on optimizing ads for high ROAS and efficient budgets.

Own Foundant’s Australian marketing presence by growing the marketable contact list, generating pipeline, managing partnerships, running in-person and virtual events, and creating localized content. The role covers demand generation, product marketing, email, social media, website updates, SEO, AEO, paid search, case studies, and performance reporting. This autonomous position works closely with Australia-based sales leadership, the broader US marketing team, sector partners, freelancers, and Australian philanthropic organizations.

Execute integrated, multi-channel B2B marketing campaigns for BiG across China and internationally. Manage HubSpot CRM, email automation, landing pages (WordPress/Webflow), content calendars, events, webinars, social channels (LinkedIn, WeChat), lead generation, performance tracking, and cross-functional coordination to drive qualified leads and scale marketing processes.

Own the APAC marketing strategy for Fever experiences, with primary responsibility for Chinese consumer growth. Lead multi-channel campaigns across China’s digital ecosystem, manage KOL/KOC and MCN partnerships, optimize paid performance marketing, oversee budgets and regional P&L, and use analytics to drive forecasting and acquisition. The role requires close collaboration with internal teams, agencies, creators, and platform partners, plus strong Mandarin and English communication skills. Shanghai-based hybrid work is preferred.

Lead go-to-market strategy and execution for open source tool releases, drive awareness among developer and safety practitioner communities, manage content and communications (website, newsletter, social), coordinate conference and event presence, measure marketing performance, and build community relationships across product, engineering, and PR teams.

Develop product positioning, messaging, value propositions, go-to-market plans, launches, adoption initiatives, customer communications, and sales enablement materials. The role uses customer, market, and competitor insights to identify growth opportunities and partners cross-functionally with Product, Marketing, Sales, Growth, Operations, and Engagement teams to drive customer growth, product adoption, and commercial success.

Lead APJ partner marketing for Snowflake: design and execute multi-regional demand-generation and thought-leadership programs with strategic partners, manage content and GTM plans, oversee execution and vendors, collaborate cross-functionally, and measure campaign ROI to drive pipeline, net-new customers, and consumption.

Leads marketing analytics for client acquisition and retention, owning GA4 and GTM tracking, data layers, event measurement, CRO experimentation, full-funnel reporting, attribution, and actionable performance insights. Partners with Marketing, Digital, Product, Engineering, Data, and Sales teams to improve measurement frameworks and customer experience, while advancing media mix modeling, multi-touch attribution, and incrementality strategies.

Own integrated product marketing strategies and campaigns across acquisition, retention, brand, community, and growth. Define product positioning, manage KPIs and budgets, lead go-to-market initiatives, develop Web3 community and influencer partnerships, and collaborate with Product, BD, ecosystem partners, and creative teams. The role requires active crypto ecosystem participation, on-chain analytics expertise, mobile attribution experience, and measurable multi-channel marketing results.

Translate global product marketing strategy into APAC execution. Develop regional value propositions, messaging, GTM plans, and sales enablement. Lead product launches, drive pipeline, conversion and sales velocity, partner with Product, Sales, Customer Success and Marketing, and build customer advocacy and evidence programs to improve commercial outcomes across multiple APAC markets.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.

The Marketing & E-Commerce Manager will drive revenue growth, enhance customer experience, oversee marketing strategy and performance in Australia and New Zealand.

Lead product marketing for MYOB mid-market products, focusing initially on an embedded finance offering. Conduct customer research, competitive analysis, define packaging and pricing, create go-to-market strategies and content, and enable sales and partners through training and co-marketing to drive commercial outcomes.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Serve as a hands-on product marketer to grow trial, adoption, and usage across Zeller’s payments, POS, and financial services. Build product positioning, GTM plans, launches, and cross-channel campaigns (email, web, content, social, in-product). Partner with Product, CRM, SEO, Design, and Sales to drive segmentation, incentives, analytics-driven growth, sales enablement, and competitive positioning across Australia and the UK.

Lead the first-line risk function for Marketing & Growth, embedding practical risk management into strategy and operations. Shape the unit risk profile, strengthen controls, manage incidents and remediation, build operational resilience, oversee change risk, and lead a specialist team while providing trusted, commercially balanced advice to senior leaders.