Top Marketing Manager Jobs in Melbourne

Develop and execute APAC regional marketing strategy aligned with global objectives. Lead channel and partner marketing, regional content and events, demand generation, market intelligence, and campaign performance analysis. Act as primary marketing contact for APAC sales, ensuring brand compliance and cross-functional collaboration to support product launches, site openings, and M&A activities.

Lead marketing strategy for Advice, Education and External Financial Adviser channels, develop integrated engagement strategies to build financial literacy and advice pathway progression, partner with senior stakeholders to align activity with commercial and regulatory objectives, use data and segmentation to drive engagement and conversion, lead adviser/intermediary marketing initiatives, and manage a small team to deliver prioritized, high-quality outcomes.

Lead marketing growth for a business unit by defining segment priorities, value propositions, and go-to-market plans. Drive demand generation, product launches, sales enablement, and portfolio strategy using market and customer insights. Measure and optimize pipeline, revenue attribution, and marketing ROI while partnering across sales, product, finance, and operations to improve conversion and margin.

Lead a team of Marketing Managers and Activation Coordinators to develop and execute local area marketing strategies for NSW and national restaurants. Drive new restaurant opening plans, manage corporate and franchise stakeholder relationships, use data to identify opportunities, coordinate with Digital, Creative and Operations, and produce post-campaign analysis and case studies to scale local growth.

Lead ANZ growth marketing to acquire new customers via paid channels (Search, Meta, TikTok, Display, Affiliates). Build and manage a performance marketing team, plan and optimize media buys, measure CAC/CPA/ROAS, run experiments, support restaurant onboarding and Dish program, and lead local product incubations and merchant retention/reactivation campaigns.

The O2O Performance Marketing Manager oversees performance marketing on food delivery platforms across APAC, focusing on optimizing ads for high ROAS and efficient budgets.

Lead end-to-end marketing category management and strategic sourcing across Australian resorts. Develop procurement strategies, manage supplier performance and contracts, drive multi-year cost savings and value creation, partner with senior stakeholders, and ensure governance, risk management, and consistent commercial outcomes.

Serve as a hands-on product marketer to grow trial, adoption, and usage across Zeller’s payments, POS, and financial services. Build product positioning, GTM plans, launches, and cross-channel campaigns (email, web, content, social, in-product). Partner with Product, CRM, SEO, Design, and Sales to drive segmentation, incentives, analytics-driven growth, sales enablement, and competitive positioning across Australia and the UK.

Lead APAC product marketing for SEEK9s marketplace and AI-driven roadmap. Define innovation narrative, craft product and AI storytelling, drive GTM planning, enable sales and cross-functional alignment, manage messaging frameworks, and oversee sales enablement and external communications to boost adoption and commercial outcomes.

Own and optimize the APAC customer acquisition funnel, run A/B and multivariate tests, align marketing with sales and ops, manage ABM and regional campaigns, analyze GA4/HubSpot/CRM data, optimize spend across paid and organic channels, and support local/regional events to drive pipeline and conversion.

Lead the first-line risk function for Marketing & Growth, embedding practical risk management into strategy and operations. Shape the unit risk profile, strengthen controls, manage incidents and remediation, build operational resilience, oversee change risk, and lead a specialist team while providing trusted, commercially balanced advice to senior leaders.

Owner of demand generation for a B2B SaaS integration product: build and run SEO, paid, email, webinar campaigns; manage CRM/marketing automation; optimize website funnels and conversion; produce B2B content; align with sales to improve lead quality; lead freelancers and agencies; report on CAC, LTV, and ROI to scale pipeline across AU, USA, UK, and NZ.

The Marketing Operations Manager oversees integrated marketing plans in ANZ, aligning global strategy with local execution, managing budgets, and improving campaign efficiency.

Lead go-to-market strategy and execution for platform-level features and cross-product releases. Manage positioning, launch tactics, enablement, adoption, and customer communications (webinars, newsletters, roadmap). Partner with Product, Marketing, Sales and CS to drive adoption, retention and expansion, and develop PMM assets and change management for platform migrations.

Lead go-to-market strategy and execution for Culture Amp's Performance product suite. Own positioning, messaging, launches, adoption, retention, and sales/CS enablement. Partner cross-functionally with Product, Marketing, Sales, and CS, use buyer research and competitive intelligence, and build GTM toolkits and demo narratives to drive adoption and expansion.

Translate global product marketing strategy into APAC execution. Develop regional value propositions, messaging, GTM plans, and sales enablement. Lead product launches, drive pipeline, conversion and sales velocity, partner with Product, Sales, Customer Success and Marketing, and build customer advocacy and evidence programs to improve commercial outcomes across multiple APAC markets.

Lead product marketing for Land and Munitions product lines, transforming market and customer insights into targeted campaigns, sales materials, and go-to-market strategies. Work cross-functionally with Product, Growth, Digital and global teams to identify opportunities, inform business decisions, and drive commercial growth in defence markets.

Owner of positioning, go-to-market, demand generation, content, and lifecycle for AI-built early-stage products. Drive pipeline from early access to renewal, craft messaging, launch products, measure funnel performance, and enable founders to sell.

Manage and lead marketing projects at ProperExpression, overseeing internal coordination, external contractors, and campaign execution while using ClickUp for organization.

Lead brand and audience strategy for REA Group consumer brands, delivering end-to-end campaign planning, creative development, GTM for products, media and budget oversight, measurement and insights (brand tracking, MMM), sponsorship activation, and cross-functional stakeholder and agency management.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.

The Senior Product Marketing Manager will drive monetisation strategies and go-to-market efforts, ensuring SEEK's products achieve commercial growth across APAC through effective positioning, messaging, and cross-functional leadership.

Lead product positioning, messaging, GTM and launches for a B2B SaaS philanthropy platform. Build PMM function, create sales enablement, drive customer adoption and case studies, own competitive intelligence and user research to inform product and revenue strategies.

The Marketing & E-Commerce Manager will drive revenue growth, enhance customer experience, oversee marketing strategy and performance in Australia and New Zealand.

Lead APAC commercial marketing strategy for the GP channel to digitize practices, build acquisition and onboarding engines, define customer journeys, create recruitment assets, manage KPIs and dashboards, optimize backend systems (SFDC, SFMC, EMT), and partner cross-functionally to drive recruitment, activation, and adoption for Invisalign and iTero.