Top Marketing Manager Jobs in Melbourne

Lead go-to-market strategy and execution for open source tool releases, drive awareness among developer and safety practitioner communities, manage content and communications (website, newsletter, social), coordinate conference and event presence, measure marketing performance, and build community relationships across product, engineering, and PR teams.

Develop product positioning, messaging, value propositions, go-to-market plans, launches, adoption initiatives, customer communications, and sales enablement materials. The role uses customer, market, and competitor insights to identify growth opportunities and partners cross-functionally with Product, Marketing, Sales, Growth, Operations, and Engagement teams to drive customer growth, product adoption, and commercial success.

Lead APJ partner marketing for Snowflake: design and execute multi-regional demand-generation and thought-leadership programs with strategic partners, manage content and GTM plans, oversee execution and vendors, collaborate cross-functionally, and measure campaign ROI to drive pipeline, net-new customers, and consumption.

Lead digital channel strategy and performance across a multi-brand hospitality portfolio. Manage paid media across Meta, Google, TikTok and emerging platforms; oversee CRM, automation, customer journeys, budgets, agencies and digital partners. Lead and develop the Digital team, improve acquisition and conversion, establish measurement frameworks, and use data, AI and emerging technology to drive commercial growth. Partner with Marketing, Customer Insights and Digital Product to improve digital experiences and report on performance.

Lead brand marketing for MONDAY and being Haircare across growth markets (ANZ, Canada, Mexico, etc.). Plan and execute end-to-end campaigns, manage retailer relationships and in-store activations, oversee localized content, PR, influencers and performance marketing, control budgets, support launches and NPD, and collaborate with global teams while mentoring junior staff to grow brand awareness and sales.

Translate global product marketing strategy into APAC execution. Develop regional value propositions, messaging, GTM plans, and sales enablement. Lead product launches, drive pipeline, conversion and sales velocity, partner with Product, Sales, Customer Success and Marketing, and build customer advocacy and evidence programs to improve commercial outcomes across multiple APAC markets.

As a Performance Marketing Manager, you will lead campaign strategies, manage client relationships, and ensure KPI delivery across digital marketing services, focusing on performance and measurable results in paid media campaigns.

Lead product marketing for Land and Munitions product lines, transforming market and customer insights into targeted campaigns, sales materials, and go-to-market strategies. Work cross-functionally with Product, Growth, Digital and global teams to identify opportunities, inform business decisions, and drive commercial growth in defence markets.

Lead joint marketing strategy and execution with top SaaS platform partners to drive user acquisition, activation, and revenue. Build messaging, run co-marketing campaigns (email, webinars), manage market development funds, measure ROI, and collaborate cross-functionally with sales and marketing teams to increase partner adoption and satisfaction.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.

Lead brand marketing for ZURU Beauty's Fragrance Portfolio (DAISE Beauty and a new brand). Define and execute go-to-market plans, manage campaigns, budgets and measurement frameworks, drive product launches across markets, use insights to shape positioning and product roadmaps, and lead and grow the brand marketing team while partnering with agencies, commercial teams and key retail accounts.

Lead product positioning, messaging, GTM and launches for a B2B SaaS philanthropy platform. Build PMM function, create sales enablement, drive customer adoption and case studies, own competitive intelligence and user research to inform product and revenue strategies.

The Marketing & E-Commerce Manager will drive revenue growth, enhance customer experience, oversee marketing strategy and performance in Australia and New Zealand.

Lead product marketing for MYOB mid-market products, focusing initially on an embedded finance offering. Conduct customer research, competitive analysis, define packaging and pricing, create go-to-market strategies and content, and enable sales and partners through training and co-marketing to drive commercial outcomes.

Lead APAC commercial marketing strategy for the GP channel to digitize practices, build acquisition and onboarding engines, define customer journeys, create recruitment assets, manage KPIs and dashboards, optimize backend systems (SFDC, SFMC, EMT), and partner cross-functionally to drive recruitment, activation, and adoption for Invisalign and iTero.

Lead marketing strategy for Advice, Education and External Financial Adviser channels, develop integrated engagement strategies to build financial literacy and advice pathway progression, partner with senior stakeholders to align activity with commercial and regulatory objectives, use data and segmentation to drive engagement and conversion, lead adviser/intermediary marketing initiatives, and manage a small team to deliver prioritized, high-quality outcomes.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead a team of Marketing Managers and Activation Coordinators to develop and execute local area marketing strategies for NSW and national restaurants. Drive new restaurant opening plans, manage corporate and franchise stakeholder relationships, use data to identify opportunities, coordinate with Digital, Creative and Operations, and produce post-campaign analysis and case studies to scale local growth.

Lead ANZ growth marketing to acquire new customers via paid channels (Search, Meta, TikTok, Display, Affiliates). Build and manage a performance marketing team, plan and optimize media buys, measure CAC/CPA/ROAS, run experiments, support restaurant onboarding and Dish program, and lead local product incubations and merchant retention/reactivation campaigns.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead Findex's content, SEO and AI answer-engine strategy end-to-end: set editorial voice and calendar, build site architecture and schema, run AI-scaled content pipelines, produce thought leadership and client stories, partner with performance marketing, and track SEO/AEO performance to optimise visibility and conversions.

Lead growth marketing projects: analyze markets and funnels, prioritize and run A/B tests, launch cross-functional experiments, build dashboards, integrate AI/automation, and produce reports and playbooks to improve acquisition, retention, ROAS, and conversion.

Serve as a hands-on product marketer to grow trial, adoption, and usage across Zeller’s payments, POS, and financial services. Build product positioning, GTM plans, launches, and cross-channel campaigns (email, web, content, social, in-product). Partner with Product, CRM, SEO, Design, and Sales to drive segmentation, incentives, analytics-driven growth, sales enablement, and competitive positioning across Australia and the UK.

Own and optimize the APAC customer acquisition funnel, run A/B and multivariate tests, align marketing with sales and ops, manage ABM and regional campaigns, analyze GA4/HubSpot/CRM data, optimize spend across paid and organic channels, and support local/regional events to drive pipeline and conversion.

Lead the first-line risk function for Marketing & Growth, embedding practical risk management into strategy and operations. Shape the unit risk profile, strengthen controls, manage incidents and remediation, build operational resilience, oversee change risk, and lead a specialist team while providing trusted, commercially balanced advice to senior leaders.