Marketing Manager ANZ

The Company

Gentrack provides leading utilities across the world with innovative cleantech solutions. The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future.  Working with some of the world’s biggest energy and water companies, as well as innovative challenger brands, we are helping companies reshape what it means to be a utilities business. We are driven by our passion to create positive impact. That is why utilities rely on us to drive innovation, deliver great customer experiences, and secure profits. Together, we are renewing utilities.

Our Values and Culture 

Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet’s most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are:

• Respect for the planet
• Respect for our customers and
• Respect for each other

Gentrackers are a group of smart thinkers and dedicated doers.  We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.

This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack’s global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.

The Opportunity

We are currently looking for a Marketing Manager ANZ for our Melbourne office reporting to the Regional Marketing Director APAC:

Gentrack is a global leader in providing essential software solutions to utilities with the goal of bringing utilities into a sustainable era. In APAC, we're growing rapidly and are looking for a dynamic and experienced Marketing Manager ANZ to join our team.  This is a individual contributor regional role supporting Australia and New Zealand.   Ideally you’ll be a results-oriented individuals with a passion for B2B marketing in the software industry and hands-on, ready to make a significant impact across the region.

The Specifics 

 As our Marketing Manager ANZ, you'll be instrumental in supporting the go-to-market strategy to build lead generation, customer retention and build brand awareness in ANZ.

This is a senior role including strategy and execution: you will be part of the leadership team of the region but also responsible with the full hands-on execution.

Regional Marketing Execution: 

• Support the development and execution of the ANZ marketing plan aligned to global strategy and local sales priorities
• Partner closely with the ANZ sales team to deliver marketing initiatives that support pipeline growth
• Create and build brand visibility and credibility within the energy and water industries
• Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects
• Support media, communications, and internal stakeholder updates as required
• Work closely with global marketing, product, and sales teams to ensure alignment and campaign consistency

Campaigns & Demand Generation:

• Execute integrated marketing campaigns across digital, social, events, and industry channels to drive awareness and lead generation
• Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities
• Create regional marketing content including LinkedIn posts, blog articles, customer stories, and press releases
• Control marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing, campaign performance and ROI
• Monitor campaign metrics and provide reporting on results and insights

Digital Marketing & Analytics:

• Lead digital marketing initiatives aimed at building awareness and generating pipeline
• Work with the global digital team to measure and optimise campaign performance
• Contribute ideas to improve regional marketing effectiveness

Events & Trade Shows:

• Manage the planning and execution of regional trade shows, conferences, partner events and webinars
• Coordinate vendors, agencies, and logistics for events and post-event lead follow-up
• Ensure Gentrack’s presence at events reflects brand excellence and thought leadership
• Identify opportunities to enhance regional visibility through speaking engagements and partnerships

Market & Competitive Intelligence:

• Stay informed on regulatory updates, industry trends, and competitor activity across the ANZ utilities market
• Contribute to thought-leadership initiatives by helping translate insights into marketing content
• Provide regular updates and share relevant market trends to global and regional teams

Additional Tasks:

• Occasional domestic and international travel to support events
• This role involves some evening calls to accommodate Europe times (once to a few times a week)
• Support occasional internal communications and team initiatives as required.

What we are looking for:

• 3+ years’ experience in a B2B marketing in a tech/software environment or in a utility company.
• Experience in go-to-market planning capabilities including demand generation and hands-on execution
• Strong analytical skills in order to analyse data to ensure that programs support business goals
• Ability to work in an extremely fast paced, high growth environment
• Excellent interpersonal and communication skills; ability to influence others without formal authority
• Highly organised and detail oriented
• Decision maker with strong planning and organisational skills, ability to manage various priorities and tasks
• Creative thinker who can see “the big picture” and unite new and exciting ideas with practical executions
• Understanding of the utilities industry (energy/water) is beneficial but not essential
• Hubspot experience to run campaigns is a bonus

• Familiarity with design tools like Canva or basic video editing software is a plus
• A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
• Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely
• Willingness to travel occasionally (generally less than 10%) to support key events across the region

What we offer in return:

• Personal growth – in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organization – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet

Gentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.

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