Lead strategic retail partnerships (e.g., JD Sports, Foot Locker), drive joint business plans, GTM execution, assortment and financial planning, optimize sell-through and inventory, and influence senior stakeholders to grow brand presence and commercial performance.

Lead Performance marketing strategy for Running, Teamsport, and Training across Oceania. Plan and execute integrated digital, social, media, PR, and experiential campaigns; manage GTM for wholesale and retail; oversee campaign execution, budgets, partner and agency relationships, and post-campaign analysis; collaborate with Sales, eCommerce, Retail, and Global teams to drive brand desirability and commercial outcomes.

Own strategic relationships with major wholesale partners, drive sell‑in and sell‑through, manage forecasting and trade execution, lead retail and digital marketing activations, oversee budgets and agency activity, and align cross‑functional teams to deliver profitable commercial growth for COBRA PUMA Golf in Australia.