Leads client engagement, digital strategy, product roadmaps, requirements gathering, user-story development, and feature prioritization for sports and entertainment digital products. Manages client and internal stakeholders, collaborates with design, data, and engineering teams, develops strategy and business-case materials, applies data-driven insights, and uses AI tools for workshop synthesis, prototyping, and documentation.

Revenue-carrying commercial leader to deliver ANZ Technology targets by driving outbound, improving pipeline velocity, closing enterprise deals across CRM, data, digital products and mobile, and elevating pitch and commercial discipline with C-suite engagement and cross-functional collaboration.