Owns measurement strategy and technical standards for enterprise client accounts, including GA4, server-side GTM, SQL warehouse models, media reporting, experimentation, identity and consent, privacy, and AI measurement. Leads complex implementations, reviews analytics quality, advises senior stakeholders, mentors team members, supports pitches and renewals, and develops reusable reporting and documentation.

Own enterprise client measurement strategies and hands-on analytics implementations across GA4, GTM, server-side integrations, CAPI, consent frameworks, BigQuery, and reporting dashboards. Validate tracking, build data pipelines, advise on attribution and experimentation, translate client needs into scalable solutions, and serve as a technical escalation point. The role also includes client training, workshops, implementation documentation, and responsible use of AI tools for analytics development.

Supports enterprise clients by translating business goals into tracking plans, implementing Google Tag Manager tagging, auditing data collection, and producing reliable reporting and performance analysis. The role involves client collaboration, participation in business reviews, Google Analytics license renewals, internal initiatives, certifications, and cross-functional projects. It also offers opportunities to develop specialist or consulting expertise.