Leads APAC marketing strategy for Dow Polyurethanes’ industrial markets segment. Responsibilities include market assessments, competitive intelligence, customer segmentation, value-chain analysis, portfolio decisions, innovation pipeline management, marketing communications, and cross-functional collaboration with Sales, TS&D, Product Management, and regional stakeholders. The role drives commercialization, customer and channel-partner relationships, and short- and long-term financial growth across applications including adhesives, coatings, composites, sealants, and elastomers.