Design and ship high-converting mobile paywalls, onboarding flows, and purchase funnels using RevenueCat builders. Lead discovery, propose experiment plans, run multivariate tests, analyze results, and codify successful patterns into templates and content. Partner with Product, Marketing, and Advocacy; present findings publicly and advise internal teams on monetization UX best practices.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Build and scale the internal developer platform: create tools, services and automation (CI/CD, canaries, feature flags, access workflows) using IaC (Pulumi/Python) and Kubernetes to enable safe, fast shipping. Drive platform initiatives, mentor teams, lead AI tool adoption for engineering, participate in on-call and design/code reviews, and ship major improvements across the organization.