Owner of demand generation for a B2B SaaS integration product: build and run SEO, paid, email, webinar campaigns; manage CRM/marketing automation; optimize website funnels and conversion; produce B2B content; align with sales to improve lead quality; lead freelancers and agencies; report on CAC, LTV, and ROI to scale pipeline across AU, USA, UK, and NZ.

Qualify and follow up on inbound B2B leads, run virtual product demos, manage the sales process to close deals, log activity in Zoho CRM/Desk, and represent the company at industry events (virtually or in person).