Own SEO strategy and execution for a portfolio of 8–10 clients across technical SEO, on-page optimisation, content, off-page activity, usability, Core Web Vitals, structured data, AI search, and website migrations. Analyse performance using GA4, Search Console, Semrush, Ahrefs, and Screaming Frog; build Looker Studio reports; present recommendations to clients; and collaborate with paid, content, and media teams.