Manage end-to-end CRM marketing lifecycle: strategy, audience segmentation, campaign build/deployment (email/SMS/push), QA, A/B and multivariate testing, lifecycle optimization using analytics and automation, and cross-functional collaboration to drive fan acquisition, engagement, and LTV.

Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.