Leads vendor marketing strategies, product launches, promotional campaigns, demand generation, and vendor-funded marketing programs for consumer technology products. Partners with Product, Category, Sales, and external teams to drive sales, profitability, market share, and measurable campaign performance. Manages vendor relationships, analyzes results, improves marketing operations, and leads a high-performing marketing team.

Drive category growth, profitability, and customer value through category strategies, product range and pricing optimisation, launches, market analysis, and cross-functional collaboration. Partner with Sales, Supply Chain, and Product teams to improve forecasting, inventory health, availability, and category performance. Lead Assistant Category Managers and influence stakeholders through strong commercial, analytical, negotiation, and presentation skills.