Own onboarding from app download to first trade by defining strategy, optimizing funnels via A/B testing, embedding localized KYC/AML, managing identity/liveness vendors, prioritizing a data-driven roadmap, and leading cross-functional squads to reduce time-to-trade while ensuring security and compliance.

Manage and optimize digital marketing campaigns for various product lines at Crypto.com, focusing on user acquisition and revenue generation in finance and digital assets.