Lead day-to-day account management for large FMCG clients: manage project workflows, timelines, budgets and documentation; oversee multi-channel production (broadcast, digital, print, outdoor); act as client advisor, quality controller and growth driver while ensuring on-time, on-budget delivery.

Leads integrated communications and connections strategies across paid, owned, earned, and shared channels. Develops consumer journeys, touchpoint plans, creative briefs, measurement frameworks, and campaign optimization approaches that support brand growth and cultural relevance. Collaborates with creative, media, strategy, account management, and production teams across multiple clients, while advising on emerging media, technology, social trends, AI planning, data-driven creative, and effectiveness methodologies.