Lead and scale DTC ecommerce on Shopify and TikTok Shop to $20M+ revenue. Own P&Ls, paid media, creative testing, CRO, bundles/upsells, and lifecycle marketing (email/SMS). Build and manage a remote ecommerce team, launch monthly funnel offers, and meet ROAS, margin, and retention targets.

The Director of Ecommerce will strategize and lead the growth of Shopify and TikTok Shop, aiming for $20M+ in revenue within 18 months while managing a high-performing ecommerce team, optimizing paid media, and ensuring profitability.

Lead the finance function at Hadley Designs by building scalable systems, managing cash flow, and driving profitability to support growth.