Manages quantitative market research projects for major sports rights holders, including sponsorship evaluation, economic impact studies, audience segmentation, marketing tracking, and advertising testing. Responsibilities include account management, questionnaire design, data cleaning, analysis, reporting, client presentations, training, proposals, and costings. The role also supports junior researchers, improves research tools and methodologies, and contributes to business development and client growth.

Leads YouGov Sport’s consumer research business across Australia and APAC, overseeing research design, project delivery, client relationships, team management, data analysis, reporting, quality, and business growth. The role manages a team of researchers, develops bespoke and syndicated research solutions, presents insights to sports clients, supports proposals and new business, and contributes to marketing, PR, and expansion of sports research capabilities.