Leads consumer experience strategy and digital marketing transformation across the Australia and New Zealand business unit. Owns the CX vision, consumer journeys, media investment, creative excellence, CRM and consumer data activation, MarTech roadmap, agency partnerships, and digital capability building. Directs a senior cross-functional team and influences executive stakeholders to deliver measurable brand equity, commercial growth, ROI, and enterprise-wide transformation.

Supports packaging development projects for biscuits and baked snacks from concept through implementation. Collaborates with R&D, marketing, supply chain, procurement, manufacturing, and suppliers; evaluates packaging technologies, materials, and sustainability trends; manages technical timelines; coordinates functional testing and data analysis; troubleshoots project issues; and ensures packaging quality requirements are met.