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Top Martech Companies in Melbourne (63)

Genius Sports
AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software • Sports • Big Data Analytics
13 Offices
1,800 Employees
61 Benefits
Welcome to the intelligent sports era.

Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ. By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiation, fan engagement,...

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Genius Sports

Genius Sports's Top Stability & Growth Strengths

Strong Revenue Growth: Revenue accelerated across early 2026, with Q2 performance surpassing guidance and prompting management to raise the full‑year outlook to around $1 billion of revenue and higher adjusted EBITDA. Guidance increases followed multi‑quarter momentum from 2025 into 2026.

Diversified Revenue Streams: Media Technology grew sharply with stronger advertising demand and the Legend acquisition, while expansion into prediction markets adds a new category beyond core betting data. This mix shift broadens exposure beyond a single segment and supports the higher full‑year targets.

Innovation-Driven Growth: New offerings such as GeniusIQ, Moment Engine, and BetVision—alongside price‑led renewals and expanded services in Betting Technology—are identified as key drivers of segment gains. Product momentum in ad tech and data‑rich streaming is contributing meaningfully to growth.

Dotdigital
Information Technology • Marketing Tech
7 Offices
395 Employees
20 Benefits

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it...

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Dotdigital
Hypetap
AdTech • Marketing Tech
Melbourne
29 Employees

A full service, technology driven influencer marketing agency that plans, executes and reports on influencer programs for brands and agencies. Working with brands and organisations such as governments, Colgate-Palmolive, Kraft Heinz, Engie, Bayer, Asahi and NewsCorp along with other agencies as a specialist partner. With a focus on creativity, brand safety and data transparency for campaigns, Hypetap offers: - Program...

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Hypetap
VCCP
AdTech • Marketing Tech
6 Offices
878 Employees
13 Benefits

VCCP is the challenger network for challenger clients. We are a global integrated communications agency, founded in 2002 on the principles of simplicity, collaboration and un-preciousness. We transform the fortunes of our clients by challenging and disrupting the categories they operate in. VCCP have offices in multiple locations, but work as one office. It's a place where talented people collaborate,...

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VCCP
Calico (calicoagency.com.au)
AdTech • Marketing Tech • Software
Melbourne
18 Employees

Calico is an independent digital agency building websites that perform and relationships that last. We’re Australia’s go-to for sites that use Umbraco CMS, meaning we’re open technology specialists who are excellent at using the best ingredients from third-party systems to create quality web solutions. Our expertise is in using complex technology to make seamless sites that facilitate the good things in life...

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Calico (calicoagency.com.au)
WME Australia
AdTech • Marketing Tech
Melbourne
28 Employees

WME is Australia's Digital Marketing Pioneer

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WME Australia
LEXER
Marketing Tech • Retail
2 Offices
89 Employees

Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A SINGLE CUSTOMER VIEW > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity...

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LEXER
Bluethumb
Marketing Tech
Richmond East
50 Employees

Bluethumb is Australia’s largest art marketplace, connecting collectors, art lovers and interior designers with an unprecedented community of emerging and established local artists. Buy original paintings, drawings and limited edition prints direct from artists’ studios using our award-winning website and app, beautifully designed and curated by the Bluethumb team to help you find art you love Bluethumb makes it easier...

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Bluethumb
Teads
AdTech • Artificial Intelligence • Digital Media • Marketing Tech
61 Offices
1,840 Employees
34 Benefits
The Global Platform for Elevated Outcomes.

About Teads Outbrain Inc. (Nasdaq: OB) and Teads S.A. combined on February 3, 2025 and are operating under the new Teads brand. The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes, the combined company ensures value is driven with every media dollar by...

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Teads

Teads's Top Stability & Growth Strengths

Strong Revenue Growth: As‑reported 2025 results show meaningful year‑over‑year revenue increases post‑merger with expanding gross and ex‑TAC margins. Feedback suggests cross‑sell gains and CTV momentum are contributing to the top‑line and mix improvement.

Strategic Partnerships: OEM and platform deals across CTV (e.g., Samsung, TCL, Google TV, LG Ads) and direct ties to thousands of publishers and many advertisers reinforce distribution and sales channels. Cross‑screen adoption and joint business wins indicate early benefits from the combined platform.

Innovation-Driven Growth: New formats and tools such as CTV HomeScreen, Connected Ads, Moments vertical video, and attention/brand‑impact studies point to an active product cadence across web and CTV. Feedback suggests these innovations support premium, outcomes‑oriented positioning on the open internet.

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eMarket Experts
Agency • Marketing Tech • Social Media • SEO
Melbourne
50 Employees
4 Benefits
Grow your digital marketing career with a results-driven agency delivering real impact for clients across industries.

eMarket Experts is a results-focused digital marketing agency based in Melbourne, Australia, helping businesses grow online through tailored digital strategies. Founded in 2013, they specialise in boosting web traffic, lead generation, and online sales for businesses across a range of industries including eCommerce, healthcare, real estate, home improvement, trades, and professional services. Their services include Search Engine Optimisation (SEO), Google Ads...

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eMarket Experts
TRIBE (tribegroup.co)
Marketing Tech
Melbourne
128 Employees

TRIBE delivers Creator Marketing solutions by connecting you with creators ready to become your community. Powered by technology and an expert team, it’s never been easier to execute creator strategies that rival the world’s most innovative brands. Our 100% opt-in community of talented and diverse creators fuels the firehose of content modern marketers need. Our team provides the expertise and...

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TRIBE (tribegroup.co)
Indicia Worldwide
AdTech • Marketing Tech • Software
25 Offices
679 Employees

We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling ​them to deliver more engaging, cost-effective and sustainable customer experiences. Find out more, email: [email protected]

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Indicia Worldwide
BWS
AdTech • Marketing Tech
10 Offices

BWS is an advertising company that offers a wide range of promotional products and items for brands and companies.

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BWS
DAXRM
Marketing Tech • Software • SEO
Melbourne
15 Employees
3 Benefits
Empowering agencies with smarter SEO, PPC, reporting, and CRM tools — all in one unified digital marketing platform.

DAXRM is an all-in-one Digital Marketing Agency CRM designed to help agencies streamline how they manage campaigns, track performance, collaborate with teams, and report results to clients. What DAXRM Does: Campaign Analytics Dashboard Consolidates SEO, PPC, and social media metrics into a single dashboard with real-time data and visual insights. SEO & PPC Reporting Tool Automates client reporting using customizable templates and integrations with platforms...

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DAXRM
Webprofits
AdTech • eCommerce • Marketing Tech • Software
4 Offices
64 Employees

Webprofits is the go-to digital marketing agency for DTC and eCommerce brands looking to drive extraordinary performance in a complex and fragmented digital landscape. We're dedicated to providing solutions for growth, including a comprehensive Digital Growth Framework which addresses all parts of a brand’s business in a way that optimises growth. Webprofits employs the best minds in strategy, marketing, and...

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Webprofits
Ogilvy Australia
AdTech • Marketing Tech
27 Offices
227 Employees
2 Benefits

Ogilvy is an award-winning creative company that inspires brands and people to impact the world. We’ve been harnessing the intersection of talent and capabilities to create iconic, culture-changing, value-driving ideas that drive impact for clients, since David Ogilvy founded the company in 1948. Ogilvy’s innovative business model centres on 5 core disciplines – Advertising, Public Relations, Experience, Consulting, and...

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Ogilvy Australia
Ogilvy
Agency • Marketing Tech
28 Offices
11,000 Employees
25 Benefits

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries....

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Ogilvy

Ogilvy's Top Stability & Growth Strengths

Strong Market Position & Advantage: Ogilvy is positioned as a top-tier global agency network with significant scale, operating across many countries and competing in the highest tier of global advertising and marketing services. Leadership signals are reinforced through repeated top placements in major industry league tables for creativity and effectiveness.

Strong Brand Reputation: Ogilvy is consistently described as award-winning and known for creative excellence, strategic thinking, and data-driven marketing, supporting a durable premium reputation in the sector. Multiple “Network of the Year” and similar recognitions are cited as ongoing proof of brand strength.

Future-Ready Strategy: The company is described as pivoting toward digital services, data-driven marketing, customer experience, and AI-enabled modernization to match shifting client demand. This repositioning broadens relevance beyond traditional advertising and supports resilience amid industry change.

impact.com
Marketing Tech • Software
21 Offices
1,247 Employees
35 Benefits

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get...

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impact.com
TechWaves
Marketing Tech • Professional Services
11 Offices
19 Employees
Failure Signals in Modern Technical Systems

Modern digital products rarely fail because of one dramatic error; more often, they degrade through small, measurable changes that teams ignore for too long. In practice, engineering and communication become tightly connected, especially when uptime affects trust, and this is why topics like public relations can appear in technical discussions without sounding forced. A slowdown in APIs, rising queue latency,...

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TechWaves
Merkle
AdTech • Marketing Tech
50 Offices
4,000 Employees
40 Benefits

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity,...

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Merkle

Merkle's Top Stability & Growth Strengths

Strong Market Position & Advantage: Colleagues are often seen as a category leader in CXM/digital experience, supported by repeated “Leader” placements in analyst assessments (Everest Group PEAK Matrix, IDC MarketScape, Forrester Wave, and Gartner’s DX services positioning via dentsu). High-profile competitive wins like the Samsung Europe CRM transformation appointment reinforce perceived enterprise-grade capability and scale.

Strategic Partnerships: Colleagues are often seen as strongly embedded in major martech/cloud ecosystems, with repeated references to partnerships and deep ties with Adobe, Salesforce, Google, AWS, Pega, Shopify, Airship, and others. Large certification counts (e.g., Salesforce certifications) and partner awards are presented as signals of durable go-to-market channels and delivery capacity.

Resilient & Sustainable Growth: Colleagues are often seen as having scaled meaningfully over time through workforce expansion, acquisitions, and multi-year revenue trajectory references (e.g., moving from earlier milestones to a multi‑billion‑dollar run rate). Ongoing capability launches and practice expansions are framed as maintaining momentum despite limited disclosure of precise, recent year-over-year financials.

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