LEXER

Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A SINGLE CUSTOMER VIEW > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data. ENHANCED CUSTOMER PROFILES > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. > Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk. ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS > Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences. > Identify and engage high value customer segments and lookalike audiences. > Identify and reengage inactive and lapsed customers. EFFORTLESS AND EFFECTIVE TARGETING > Quickly activate audience segments in your digital channels with as little as 3-clicks. > Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort. MARKETER-FRIENDLY DASHBOARDS > Know how much every segment spends, on what products and when. > Understand where your sales are coming from and the impact of your marketing. > Identify growth opportunities in just a few clicks - no data science required. Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email. PERSONALIZED CUSTOMER CARE > Holistic view of each customer contains 1st party and social data > Fast, simple, and intuitive workflows > Centralized inbox > SLA & team reporting > Recommended responses