Strong Revenue Growth:
Revenue is described as rising, with Afterpay’s revenue up 28% year over year in 2024 and BNPL GMV posting double‑digit growth into late 2024. Commerce Enablement volume and consumer‑lending originations also grew in 2026, indicating continued contribution to Block’s top line.
Market Expansion:
Distribution widened as Pay‑Over‑Time was rolled out inside Cash App to hundreds of thousands of merchants in March 2025, extending reach to a large user base. Seasonal metrics showed deeper engagement during Black Friday–Cyber Monday 2025, with BNPL spend per customer up 6%.
Product Line Growth:
Offerings expanded beyond classic checkout installments to include Post‑Purchase BNPL and Cash App Card–linked pre‑purchase options, with originations rising meaningfully in 2026. This broader lending stack suggests BNPL is fueling adjacent growth vectors inside Block.
