Create, schedule, and publish social media and email marketing content for commercial real estate. Build content calendars, design visuals and videos, run Mailchimp campaigns, engage audiences, analyze performance, and coordinate with brokers. Use Buffer, Canva/Adobe, ChatGPT, and SEO best practices to optimize campaigns and maintain CRM contact lists.
Looking to take your career to the next level? Then this role is for you!
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Profile Requirements:
- Up to 2 Years of Experience as a social media marketing or digital marketing
- Experience marketing commercial or residential real estate is strongly preferred
- Proficiency with Mailchimp, including email campaigns, automation, audience segmentation, and reporting
- Experience using Buffer for social media scheduling and content management
- Strong understanding of Facebook, Instagram, LinkedIn, and YouTube marketing
- Experience creating social media graphics and videos using Canva, Adobe Creative Suite, or similar software
- Strong copywriting and content creation skills
- Experience utilizing AI tools such as ChatGPT and other AI platforms to improve productivity and marketing performance
- Familiarity with SEO and digital marketing best practices
- Strong organizational and project management skills
- Excellent written and verbal communication abilities
- Ability to manage multiple projects and deadlines simultaneously
- Strong attention to detail and creativity
- Self-motivated with the ability to work independently
- Photography, videography, and basic video editing experience is considered an asset
Core responsibilities:
- Create, edit, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, and other social media platforms
- Develop and maintain a monthly social media content calendar
- Schedule and publish content using Buffer
- Manage and optimize Buffer for content planning, scheduling, and reporting
- Create graphics, videos, carousels, reels, and other visual marketing materials
- Write engaging captions and marketing copy tailored to each platform
- Promote new commercial property listings through social media
- Create marketing campaigns highlighting recently sold, leased, or under-contract properties
- Develop promotional campaigns for price reductions, featured listings, and investment opportunities
- Monitor commercial real estate market trends and create relevant educational content
- Create property spotlight posts featuring photos, videos, drone footage, floor plans, and key property information
- Coordinate with brokers to gather listing information and marketing assets
- Create and distribute professional email marketing campaigns using Mailchimp
- Build and maintain segmented email lists for buyers, investors, brokers, and prospects
- Send email blasts announcing new listings, price reductions, open houses, investment opportunities, and market updates
- Develop automated email campaigns and nurture sequences through Mailchimp
- Monitor email campaign performance, including open rates, click-through rates, and conversions
- Update and maintain CRM and marketing contact databases
- Respond to comments, direct messages, and inquiries received through social media
- Monitor online reviews and engage with the company's online community
- Assist with website content updates and blog articles when needed
- Research trending commercial real estate topics and create educational content
- Utilize AI tools such as ChatGPT and other AI-powered platforms to assist with content creation, copywriting, research, brainstorming, and workflow automation
- Edit AI-generated content to ensure accuracy, professionalism, and brand consistency
- Create marketing presentations, flyers, brochures, and digital assets using Canva or Adobe Creative Suite
- Assist with video editing for property tours, educational videos, and company updates
- Analyze social media and email marketing performance and recommend improvements
- Monitor competitor marketing strategies and identify opportunities to improve brand visibility
- Stay current on social media algorithms, commercial real estate marketing trends, and digital marketing best practices
- Perform additional marketing and administrative projects as assigned
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
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