Senior Marketing Manager - Performance

PUMA has never been a brand that sits still. We challenge convention, push boundaries, and celebrate the culture and energy of sport. To keep elevating our Performance categories across Oceania, we’re searching for a Senior Marketing Manager - Performance who thrives on action, loves being hands-on, and brings both confidence and resilience to every challenge.

If you want a role where you truly influence brand direction and commercial outcomes, this is it.

INTRODUCTION: THE DIFFERENCE YOU’LL MAKE

As the strategic lead for Running, Teamsport, and Training, you will define, build, and execute the Performance marketing strategy for Oceania. This is a role for someone who mixes creativity with analytical thinking, can move from strategy to execution seamlessly, and understands what it takes to drive both brand desirability and commercial success.

Your work will shape how athletes, consumers, and the market see PUMA in some of our most important categories.

This is not a spectator role. You’ll be the one leading, doing, deciding, executing, refining, and pushing campaigns to the finish line.

Performance Strategy and Planning

• Lead the development and execution of the Performance category strategy across Oceania.

• Deliver fully integrated campaigns across digital, social, media, PR, and experiential channels.

• Maintain strong, consistent brand positioning across every touchpoint.

• Partner closely with Commercial Marketing to drive awareness, consideration, and sell‑through.

• Oversee end-to-end campaign planning, execution, and post-analysis.

• Use insights and analytics to optimise and evolve campaign performance.

Performance Campaign Management

• Lead full‑year marketing planning for Rebel and other key partners, plus owned retail and e‑commerce.

• Manage campaign execution, ensuring timelines, budgets, and deliverables are met.

• Maintain cohesive messaging across all platforms.

• Oversee post-campaign analysis and insights reporting with agency partners.

• Ensure all parties are aligned, briefed, and prepared ahead of launch.

Stakeholder Management

• Manage agency partnerships to deliver best‑in‑class output.

• Collaborate with Global Running and Teamsport teams for approvals, alignment, and shared strategic direction.

• Work closely with Sales, Merchandise, eCom, Retail, and Sports Marketing to ensure complete cohesion across campaigns and touchpoints.

GTM (Go‑To‑Market) Leadership

• Lead the GTM process for wholesale and retail in the Performance categories.

• Drive impactful sell‑in presentations and support the production of campaign tools and assets.

General Leadership and Operations

• Guide social content planning, scheduling, and alignment with broader campaigns.

• Manage budgets, cost allocations, and invoice workflows.

• Oversee product seeding processes to support campaigns.

• Uphold business policies, lead learning requirements, and foster operational excellence.

THE MARKETER WHO WILL THRIVE HERE

You bring experience, but more importantly, you bring energy. You thrive in fast-moving environments, love creative problem solving, and never shy away from rolling up your sleeves.

Your Experience

• 5–8 years’ experience in retail, sport, lifestyle, or fashion marketing within a multi‑category brand.

• Tertiary qualification in Marketing or a related discipline.

• Proven capability in executing integrated campaigns and partnering cross‑functionally.

• Expertise in retail marketing, consumer behaviour, and market trends.

Your Strengths

• Strategic mindset backed by a hands‑on work ethic.

• Strong stakeholder management and communication skills.

• Exceptionally organised, detail‑driven, and proactive.

WHY PUMA WHAT MAKES THIS A UNIQUE OPPORTUNITY

PUMA offers a culture built on speed, collaboration, and creative ambition. You’ll join a team that values innovation, encourages new ways of thinking, and gives you the autonomy to make an impact. This is an opportunity to lead Performance Marketing for one of the world’s most dynamic sports brands and to leave your mark on categories that shape how consumers experience sport in Oceania.

If you’re a marketer who loves to build, lead, and execute with confidence, and you’re ready to shape the next chapter of PUMA Performance, we’d like to hear from you.