Creative Director - Art Direction, Performance

The role / impact

As the Creative Director for Art Direction, Performance, you will be the storyteller behind Xero’s growth, bringing brand and performance closer together to shape how we connect and convert. You will lead the creative direction for lifecycle marketing, web experiences, and performance campaigns, translating data-driven insights into human-centered narratives that drive measurable action.

By owning the strategic vision for our landing pages and conversion journeys, you will ensure our work is both conceptually strong and emotionally resonant. You will oversee a multidisciplinary team, guiding them to balance creative excellence with effectiveness to make a tangible impact on the global economy.

The team / how they connect

You will join Xero’s Internal Global Agency, reporting directly to the GM, Head of Creative. This role is highly collaborative, requiring you to partner with Lifecycle, Performance, and Web Experience teams to co-own results. You will also work alongside brand and product marketing leads to ensure visual and tonal consistency across the entire customer journey.

Initially, you will focus on

• Leading the creative strategy for performance-driven campaigns and global landing pages.

• Mentoring a multidisciplinary team of designers, writers, and content specialists focused on growth and optimization.

• Developing creative testing frameworks that use AI and analytics to iterate and improve performance.

• Supporting performance optimization efforts, including responsive design, content hierarchy, and UX flow.

Where and how you can work

Xero offers a flexible working environment where you can do your best work. We have modern office spaces where teams gather for boost days to collaborate, brainstorm, and build community. We support a hybrid approach that balances the autonomy of remote work with the connection of in-person collaboration.

Here are some of the things we are looking for

• You bring extensive experience in creative leadership with a background in digital, lifecycle, or performance marketing.

• Your skillset includes a blend of art direction and writing, allowing you to move fluidly between design and storytelling.

• You have a deep understanding of UX, messaging hierarchy, and how to use experimentation to refine creative concepts.

• Partnering with marketing, analytics, and product teams to translate data into strategy is something you do with confidence.

• You possess a growth mindset and are comfortable using A/B testing or AI-driven tools to optimize results.

• Experience in tech, SaaS, or B2B brand storytelling would be highly regarded in this role.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.