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RMIT University

Performance Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Hybrid
Melbourne, Victoria, AUS
Entry level
Hybrid
Melbourne, Victoria, AUS
Entry level
Manage and optimize SEM and Meta advertising campaigns supporting student recruitment and marketing objectives. Translate briefs into paid media strategies, select channels, execute campaigns, analyze performance, optimize bidding and conversions, and report actionable insights. Collaborate with internal stakeholders and agency partners while challenging results and improving campaign effectiveness through data-driven recommendations.
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Overview:

  • Full-time, fixed-term opportunity until November 2027
  • HEW 8 + 17% superannuation and flexible working arrangements
  • Bring your hands-on SEM and Meta advertising expertise to a client-side performance marketing role

 

About You


We’re looking for an experienced performance marketer with strong hands-on expertise in search engine marketing (SEM) and Meta advertising.You’ll take campaign briefs and turn them into effective paid media activity, from understanding the audience and selecting channels through to execution, optimisation, measurement and reporting, to support RMIT’s student recruitment and marketing objectives.


This role suits someone who can move comfortably between the technical and strategic sides of paid media. You’ll work with agencies and internal stakeholders, you need be comfortable getting into the detail of campaign performance, challenging results and turning data and insights into actionable recommendations. If you’ve built your experience agency-side and are looking to move client-side, this is an opportunity to bring that expertise into a role where you can focus more deeply on one organisation.


To be successful in this position, you’ll have:


  • Demonstrated hands-on experience managing and optimising search engine marketing campaigns, with strong knowledge of Google Ads, Adobe Search, search strategy, bidding and conversion optimisation
  • Practical experience  managing Meta advertising campaigns, including audience targeting, campaign set up, optimisation and performance analysis.
  • Strong knowledge of paid media planning and strategy skills with the ability to select appropriate channels and translate campaign objectives into effective media activityStrong analytical and reporting capabilities, including interpreting campaign metrics, attribution and performance reporting to inform recommendations.
  • Strong stakeholder engagement skills, with the ability to work effectively and collaboratively with internal teams and brief agency partners.
  • Demonstrated experience in a performance marketing or paid media role; media agency or relevant education or services-sector experience will be highly regarded.

Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.

 

About the Portfolio


The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University’s reputation, reach and revenue. Its functions include domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships. Through data-informed decision-making, innovation and collaboration, the portfolio supports RMIT’s long-term strategic objectives.


To Apply


Please submit your CV and covering letter outlining your hands-on experience in search engine marketing and Meta advertising by clicking on the ‘Apply’ link at the top of this page.


For further information about this position, please see the Position Description hyperlinked below or contact Sarah [surname and email to be confirmed].


Position Description - Performance Marketing Manager


Please note, if you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT's Jobs website to access the Position Description at the bottom of the page. Due to recent upgrades, position description links may not work on LinkedIn advertisements.  


#LI-Hybrid

Applications Close:9 Nov 2026 11.59 pm

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community. 


In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender-based violence (GBV) risk factors as part of our recruitment processes.  All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.  Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks. Information provided will be treated confidentially and considered only for its relevance to the role and RMIT’s safety obligations.

 

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via [email protected] or visit our Careers page for more contact information - https://www.rmit.edu.au/careers.

 

We are a Circle Back Initiative Employer – we commit to respond to every applicant. 

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