Paid Social Account Manager

Job Description:

Pattern is one of Australia’s leading ecommerce digital agencies, awarded Australia’s Best Digital Agency at the 2021 NORA awards. We are also the largest seller on Amazon globally , representing brands across all product categories.

We offer perks like 5 weeks of annual leave, hybrid and flexible working, reduced summer hours, a competitive salary , plus stock options upon joining.

We are an outgoing, data-driven, and ambitious team, and due to our recent success, we’re growing. Our people are everything—each hire is vital to us. We're looking for a strategic Paid Social Account Manager to join our Melbourne office.

This is a brilliant opportunity to work in a digital agency that combines ecommerce consultancy with marketplace acceleration. If you’re passionate about digital growth and thrive in a dynamic environment, you’ll love working with us—Pattern is committed to professional development at every level.

Frequently Asked Questions

What is a day in the life of a Paid Social Account Manager?

• Strategic Development: Identify insights and opportunities that shape client strategies, ensuring alignment with expectations and growth targets.

• Client Relationship Building: Develop strong relationships with client stakeholders, fostering trust and uncovering opportunities for account retention and growth.

• Team Collaboration: Work with junior team members to oversee the hands-on execution and optimisation of paid social accounts, as well as regular client reporting.

• Account Management: Manage client retainers, ensuring deliverables align with scope and maintaining transparent communication about performance and results.

• New Business Support: Assist Senior Social Account Managers and Department Directors in preparing client proposals for new business opportunities, demonstrating expertise and strategic thinking.

• Integrated Strategy: Partner closely with the Performance, SEO, CRM, and Analytics teams to drive cohesive strategies and actionable insights that enhance cross-channel success.

• Paid Media Expertise: Provide specialised Paid Social knowledge to the Pattern team, contributing to consulting projects as required, and staying at the forefront of industry trends.

• Campaign Excellence: Conduct paid media audits, competitor analyses, and comprehensive reporting to refine campaign performance and maximise ROI.

• Results-Oriented Leadership: Continuously evolve campaigns to achieve better results for clients, leading efforts to drive ROI and meet business goals.

What will I need to thrive in this role?

• 3–5 years of experience in a hands-on Paid Social role within an agency setting.

• Proven ability to manage stakeholders and clients effectively , with excellent communication skills and confidence in presenting.

• Extensive experience in planning, implementing, and optimising paid media campaigns across platforms such as Meta, TikTok, Pinterest, LinkedIn, and YouTube, with a strong track record of delivering results (e.g., increasing ROI and lowering CPAs).

• In-depth knowledge of troubleshooting and working with pixels, product catalogues, and tracking solutions.

• Strong attention to detail, with the ability to deliver high-quality work under pressure.

• Analytical mindset with the ability to interpret data, uncover actionable insights, and optimise performance.

• Proficiency in Microsoft Office, Google Analytics, Google Suite, and social media ad platforms.

• Bachelor’s degree in Marketing, Commerce, or a related field.

• Experience working with retail or e-commerce clients (desirable but not essential).

• Familiarity with Looker Studio (nice to have).

• Must have full working rights in Australia (e.g., citizen or permanent resident).

What is the potential for career growth?

In this role, you’ll have opportunities to be mentored, mentor others, and work with various departments at Pattern. We promote growth opportunities internally in our merit-based company, supporting continuous learning and professional development.

What is the team like?

Our team is highly motivated, data-driven, and results-oriented. Collaboration is at the heart of our culture—at Pattern, every team member’s ideas and input are valued, driving progress and shared success.

What is the hiring process?

• Virtual interview with Hiring Manager

• Completion of a task/project

• Virtual / in person task presentation and subsequent interview with Hiring Manager & Peer

• Virtual / in person interview with other team members

• Virtual interview with General Manager

• Professional reference checks

• Executive review

• Offer

Interested? We’d love to hear from you!

Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident).

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.