Xero Logo

Xero

Senior Developer Marketing Manager (Fixed Term until Dec 2025)

Posted Yesterday
Be an Early Applicant
Remote
Hybrid
7 Locations
Senior level
Remote
Hybrid
7 Locations
Senior level
Lead marketing strategies to grow Xero's developer ecosystem, enhancing engagement and advocacy through targeted programs and initiatives.
The summary above was generated by AI

Our Purpose 

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.


About the team and role:

Our developer ecosystem is a key strategic asset to Xero, and one of the largest marketplaces for business apps in the world. It connects millions of small business customers and their advisors to over 1000 app partners and financial services in the Xero App Store, and tens of thousands of users of the Xero API who build value added integrations on the Xero platform.


The Ecosystem team includes a group of platform and growth marketers responsible for growing both sides of our marketplace; increasing awareness of the Xero platform value prop, resulting in the attraction of more integrations into the Xero ecosystem, and generating greater demand from our customers to adopt these solutions and use the Xero App Store.


As ‘Senior Developer Marketing Manager’ you will play a key role in accelerating the engagement and growth of our developer ecosystem. You will support the platform marketing strategy, driving key programs to drive growth and advocacy within the developer community.


Reporting to the Head of Platform Marketing, you will lead and champion community interactions and marketing programs that supercharge product utilisation, developer engagement and advocacy, as well as channel revenue.


This is a fixed term role (ending 24th Dec 2025)


We're looking for this person to be based in Australia (either hybrid or work from home).

What you'll bring to the role:

  • 5+ years developer relations experience, ideally in program management, developer marketing or partnership roles. 
  • Technical background and expertise working with a technical or developer audience.
  • Track record delivering effective content-led acquisition initiatives,  utilising digital channels (organic, social, email, paid), events (virtual, webinars and IRL) PR, comms and community.
  • Experience building community engagement and advocacy through targeted education programs 
  • Proven experience developing marketing strategy, audience segmentation, positioning and messaging
  • Experience with marketing automation, CRM and business software - Salesforce Marketing Cloud a bonus
  • Experience in a marketplace, SaaS or high-growth tech business is highly sought after. 

What you'll do:

  • Execute the platform marketing strategy to drive growth and engagement within the Xero partner ecosystem. Including:
  • 1) Program strategy and delivery that enable internal clarity and external awareness and growth for Xero Developers including ongoing communication, review and governance

    2) Writing targeted education and content to build engagement, increase product utilisation and inspire partner advocacy

    3) Email nurture campaigns improving the developer experience, product adoption and onboarding into the Xero App Store / platform

    4) Xero Developer brand improvements to drive awareness and acquisition 

    5) Re-invigorating and boosting engagement across Xero developer social channels and community forums 

  • Collaborate with Head Of Platform Marketing, Head Of Growth and Partnerships to deliver channel acquisition programs 
  • Work with product marketing to ensure we have a compelling ecosystem platform and partner value proposition, and translate this through the Xero developer brand and partner enablement
  • Work with HO Platform Marketing and Product to optimize the Xero Developer Centre to improve experience and conversion through the developer acquisition funnel. 

Why Xero? 

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.


Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life. 


At Xero we embrace diversity and inclusion and value a #challenge mindset. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

Top Skills

Salesforce Marketing Cloud

Xero Hawthorn West, Victoria, AUS Office

Xero Melbourne (HQ) Office

Xero’s head office in Australia is in the buzzing suburb of Hawthorn, a stone’s throw from the CBD. Here, a diverse mix of Xeros work in both global and regional teams.

Similar Jobs at Xero

2 Days Ago
Remote
Hybrid
7 Locations
Mid level
Mid level
Cloud • Fintech • Information Technology • Machine Learning • Software
The Growth Marketing Manager will drive the adoption of integrations and partnerships within Xero, utilizing data-driven strategies and collaborating across teams to meet ecosystem targets.
Top Skills: Content MarketingData AnalysisDigital MarketingProduct Marketing
13 Days Ago
Remote
Hybrid
7 Locations
Senior level
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software
The Developer Marketing Manager drives engagement in Xero's developer ecosystem through programs, content, and communications, enhancing advocacy and awareness.
Top Skills: Salesforce Marketing Cloud
5 Days Ago
Remote
Hybrid
5 Locations
Senior level
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software
Lead the observability strategy as a hands-on technical leader, enhancing system reliability and performance. Mentor engineers, promote best practices, and support team growth in observability and engineering excellence.
Top Skills: AWSC#DatadogDynatraceGoJaegerJavaScriptNew RelicPrometheusPythonScalyrSignalfxSplunkSumologicVictoriametrics

What you need to know about the Melbourne Tech Scene

Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account