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Pepperstone

Marketing Specialist

Posted 5 Days Ago
Be an Early Applicant
In-Office
Melbourne, Victoria
Senior level
In-Office
Melbourne, Victoria
Senior level
The Marketing Manager will lead multi-channel campaigns for acquisition and retention, manage lifecycle marketing, analyze performance, and support event planning with a focus on crypto trading.
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Introduction 

The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade. 
 
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused. 
 
You’ll find our 550+ team currently across 11 locations and 9 time zones. 

The Role

We’re looking for a hands‑on, data‑driven Marketing Manager to plan, run, and continually improve multi‑channel campaigns that drive acquisition, engagement and retention. You’ll partner with content, design, product and compliance to bring bold ideas to life across lifecycle programs, digital channels and events. Crypto knowledge is important.

As our Marketing Specialist, your key responsibilities include, but may not be limited to: 

  • Own integrated campaigns end‑to‑end—brief, build, launch, and optimise—for product launches, brand awareness, and lead generation.
  • Lead lifecycle marketing across email and CRM (HubSpot, SFMC or similar): segmentation, journeys, re‑engagement, and win‑backs.
  • Plan and deliver events (virtual and in‑person): logistics, promotion, partner coordination, and post‑event reporting.
  • Analyse performance and present actionable insights to improve ROI across paid media, SEO/SEM, social, and website.
  • Collaborate cross‑functionally (content, design, product, compliance) to ensure messaging is aligned, effective, and on brand.
  • Support regional strategies while keeping us consistent with our global positioning and voice.
  • Stay close to our audience, with a working understanding of the crypto trading space and trends.

About you 

  • 5+ years in marketing (preferably crypto exchange, financial services, fintech, or trading platforms).
  • Strong grasp of digital best practices (paid, SEO/SEM, social, analytics).
  • Lifecycle/email experience using platforms like HubSpot or Salesforce Marketing Cloud.
  • Proven end‑to‑end campaign management and ROI reporting.
  • Solid event planning and execution skills.
  • Excellent project management and communication; comfortable juggling priorities.
  • Crypto/blockchain familiarity is important.
  • Analytical mindset with tools like Google Analytics, Looker, or Tableau.

Why you will enjoy working with us

  • Competitive salary structure including company bonus scheme
  • Genuinely collaborative and friendly culture
  • Flexible and hybrid working
  • Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
  • Ongoing personal development & learning opportunities
  • 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
  • 3 paid volunteering days per year & Workplace Giving Program
  • Frequent events and celebrations including a standard weekly social
  • Beautifully renovated large office at Collins Square
  • Best in class end of trip facilities including bicycle parking, change rooms & showers
  • A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas

More About Pepperstone   

We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/  

We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review.  

Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.  

“We are a 2025 Circle Back Initiative Employer – we respond to every applicant”.  

We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.  

Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.  

#Li-Hybrid 

Top Skills

Google Analytics
Hubspot
Looker
Salesforce Marketing Cloud
Tableau
HQ

Pepperstone Melbourne, Victoria, AUS Office

Level 16, Tower One, 727 Collins Street, Melbourne, Victoria, Australia, 3000

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