Marketing Automation Specialist

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.  

About the role  

We’re seeking a Marketing Automation Specialist on a 12-month Fixed Term Contract to support the delivery of Transurban’s outbound customer communications across eDM, SMS, push notifications and other digital channels. 

You’ll join a collaborative and innovative marketing team that values quality delivery, continuous improvement and strong stakeholder partnerships. 

As our Marketing Automation Specialist, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work. 

Day-to-day, you will:  

• Design, build, test and deploy campaigns, automations and customer journeys using Salesforce Marketing Cloud (SFMC) 

• Monitor and manage daily data files to ensure automations and ad hoc communications are delivered accurately and on time 

• Liaise with internal stakeholders to gather requirements, approved content and data inputs 

• Design and document proposed journeys and campaign solutions, gaining approval prior to build and deployment 

• Conduct pre-deployment checks and testing to ensure campaign quality and compliance 

• Participate in cross-functional project squads, acting as a subject matter expert for SFMC 

• Maintain SFMC platforms, folders and assets in line with governance standards 

• Deliver campaign reporting, including engagement and conversion metrics, within agreed timeframes 

• Develop A/B testing strategies and provide optimisation recommendations based on performance insights 

• Prepare and present campaign packs outlining strategy, audience, results and improvement opportunities  

This role will suit someone with a curious mind and transferable skills and experiences, including:  

• 1 – 3 years of business experience working in Salesforce Marketing Cloud (or similar platform)  

• Salesforce Certification - Marketing Cloud Email Specialist  

• Robust analytical and problem-solving skills  

• High level experience in Management Report Writing & Preparation  

• Excellent organisational skills and project delivery experience  

• Stakeholder management experience and influencing skills 

If you meet some of these requirements, but not all, we encourage you to submit your application.  

With a career at Transurban, you’ll enjoy a range of benefits, including:   
  

•  A range of flexible working options 

• 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, available for the duration of the contract, with Superannuation paid during unpaid leave as well  

• Learning and development opportunities to support your career interests 

• Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more  

• Social activities and groups 

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.   
  

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.  

We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on [email protected].   

Ready to help us keep cities moving? Apply today.