Founded in 2017, Timescapes is transforming how construction teams build. We enable project teams to track, validate, and communicate progress with real-time reality capture. Our customers love us. Why? We keep them on schedule, helping them communicate project milestones for everyone involved with ease.
We’re a rapidly growing company, used by the largest construction companies across Australia, Canada, New Zealand and the United States.
Role OverviewAs the Marketing Manager for Australia and New Zealand, you will be the marketing presence on the ground in ANZ, driving our regional marketing strategy while contributing to global marketing excellence. This role requires a self-starter who thrives in building connections (online and in real life) and balancing strategic planning with hands-on execution.
You'll own the complete demand generation engine for ANZ, from building market awareness through events and integrated campaigns to nurturing prospects and customers through lifecycle and customer advocacy programs. This is a high-impact role for someone who wants to make their mark in a fast-growing construction tech company.
Key ResponsibilitiesMarketing Strategy
- Develop and own quarterly marketing plans aligned with ANZ sales objectives and ICP, and target personas
- Plan and execute omnichannel, multi-touch campaigns across paid media, email, direct mail, content marketing, and social media
- Conduct market research to understand regional competitive dynamics, buyer preferences, and industry trends
- Identify and pursue new marketing channels and tactics specific to the ANZ construction market
- Adapt global campaigns for regional relevance, ensuring messaging resonates with Australian and New Zealand audiences
- Manage regional marketing budget allocation and track spend against targets
- Serve as the marketing liaison with the ANZ GTM team, building strong cross-functional relationships
Account-Based Marketing
- Work closely with ANZ Sales Leadership and Team to align on target accounts, pipeline goals, and sales priorities
- Develop and execute account-based marketing (ABM) programs targeting key construction companies in Australia and New Zealand
- Provide sales with campaign insights, lead intelligence, and account engagement data
- Conduct regular pipeline reviews with the GTM team to optimize marketing contribution
Event Marketing
- Own end-to-end event marketing strategy and execution for ANZ, including trade shows, webinars, field demonstrations, and customer events
- Manage event logistics remotely and on-site: sponsorship negotiations, booth design, staffing, and post-event follow-up
- Build and nurture relationships with industry associations, event organizers, and partners across Australia and New Zealand
- Develop compelling event experiences that generate qualified pipeline and strengthen brand presence in the construction industry
- Create event-specific content, promotional campaigns, and sales enablement materials
- Track event ROI and optimize the event portfolio based on pipeline contribution and brand impact
Marketing Operations & Performance
- Contribute to the development and improvement of lead management process and maintain scoring, routing, nurturing, and quality standards
- Maintain marketing automation workflows and CRM data integrity for ANZ leads and accounts
- Track, analyze, and report on key demand generation metrics: MQLs, conversion rates, pipeline contribution, CAC, ROI
- Provide weekly and monthly performance reports highlighting wins, challenges, and optimization plans
- Implement testing frameworks to continuously improve campaign effectiveness
- Maintain and optimize the marketing tech stack for maximum efficiency
- Top of Funnel Metrics: MQL/SQL
- Marketing-sourced and influenced pipeline contribution and closed revenue
- Marketing CAC payback
Requirements
Essential Experience & Skills
- 4+ years of B2B marketing experience
- Demonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipeline
- Successfully planned and executed trade shows, conferences, or corporate events
- Experience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads)
- Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on data
Highly Valued Experience
- Experience in construction tech or marketing to technical audiences
- Account-based marketing (ABM) program experience targeting enterprise accounts
- Customer value comes first: Every campaign decision is made with customer impact in mind
- Act with intent: Thoughtful and deliberate in approach; everything done for a strategic reason
- 1% better every day: Commitment to continuous improvement and compound growth
- Simple, but not easy: Strives for simplicity in execution while embracing necessary complexity
Benefits
This is your chance to help build something meaningful - technology that genuinely makes construction better while working with people who care about doing great work.
We're at an exciting stage where your decisions will directly impact our trajectory as we scale globally.
Compensation & Benefits
- Competitive base salary
- Performance bonus based on company growth and target achievement
- Contribution to superannuation in addition to base salary
- $500 annual health and wellbeing allowance
- EAP and wellbeing support
Work Environment
- Hybrid work model: 3 days in Melbourne or Sydney office, 2 days remote
- Global team with thoughtful async communication practices
- Team offsites and annual global company gatherings
Growth & Development
- Direct exposure to executive leadership and strategic decision-making
- Opportunity to shape marketing strategy for a critical growth region
- Cross-functional project leadership opportunities
