The Field Marketing Manager will strategize and execute marketing initiatives to drive pipeline growth and foster relationships, leveraging account-based marketing and community outreach.
RecordPoint is a data and information lifecycle management SaaS product designed to give highly-regulated organizations a competitive edge through safer, more secure, and better-managed data. We're a disruptor in our industry, set apart from competitors by our cutting edge technology and innovation-first mindset.
Our global customer list includes top-tier brands and government agencies like the City of New York, Westpac, National Australia Bank (NAB), Australian Prudential Regulation Authority (APRA), Security Benefit, Cupertino Electric, Australian Securities & Investments Commission (ASIC), Transport for NSW, Ausgrid, Pacific Gas & Electric (PG&E), and Delaware Life.
But there's more to us than the what we do — like the who behind it all. Team RecordPoint is made up of 100+ tech-driven professionals at the top of their respective fields. Together, we foster a supportive, collaborative and transparent environment, collectively working toward the singular goal of continuously doing better.
While we've got all the perks you'd expect — think truly flexible work arrangements, generous paid parental leave, 4 weeks annual leave and Employee Share Options — you might find that the greatest benefit of all, is the team you join.
Scope:
Reporting into our Growth Marketing Lead, we are seeking a dynamic Field Marketing Manager to design and deliver strategic, high-impact programs that fuel pipeline growth, strengthen customer and partner relationships, and drive revenue.
In this role, you will partner closely with Sales, Product, and Marketing teams to develop and execute integrated field marketing strategies, account-based marketing programs, and impactful events that engage target audiences at every stage of the buyer journey.
You will also play a key role in building and scaling community initiatives—both owned and within partner and industry networks—while ensuring every program delivers measurable ROI. This is a highly collaborative, results-driven role for a marketer who thrives at the intersection of strategy, creativity, and execution.
You will be responsible for:
- Drive pipeline growth through strategic field marketing initiatives
- Building meaningful, high-impact field marketing experiences for RecordPoint customers and prospects
- Development and execution of a comprehensive marketing strategy that drives pipeline growth and revenue
- Cross-functional collaboration for maximum reach and input on all ABM programs
- Development and delivery of high-touch marketing programs that accelerate opportunities, strengthen executive relationships, generate qualified pipeline, and influence revenue growth
- Alignment with the Partner organization to integrate partner-led events and campaigns into the regional marketing plan, ensuring mutual business value, scalability, and leverage in overall GTM execution
You will:
- Partner closely with Sales to gain a deep understanding of business priorities and design the optimal mix of campaigns, events, and field activities.
- Plan, launch, and manage account-based marketing (ABM) programs (1:1 and 1:few) for priority accounts and segments, ensuring alignment with account strategies and growth objectives.
- Extend the reach of field programs through digital channels, including email, paid media, and social campaigns.
- Collaborate with content and campaign teams to develop tailored assets and messaging that support engagement at every stage of the buyer's journey.
- Plan, coordinate, and execute impactful in-person and virtual experiences — including trade shows, executive roundtables, customer roadshows, and webinars — designed to engage target audiences and drive pipeline.
- Lead community-building initiatives by developing owned programs and engaging with existing partner and industry communities to strengthen connections and amplify brand presence
- Measure, analyze, and report on the impact of field marketing programs, ensuring clear attribution to pipeline, revenue, and ROI.
You will bring:
- 5+ years in B2B marketing with expertise in field, demand generation, or event marketing
- Proven success running integrated programs that drive pipeline, accelerate deals, and impact revenue
- Strong knowledge of the B2B buying cycle and ability to tailor programs by funnel stage
- Excellent project management skills with the ability to juggle multiple priorities
- Experience collaborating with enterprise sales teams and senior stakeholders
- Clear and compelling communicator, both written and verbal
- Proficient with marketing automation platforms
- Bachelor’s degree in Marketing, Business, Communications or a related field.
Why RecordPoint
- Fast-growth Australian-owned company
- Flexible work environment and a strong focus on work-life harmony
- Innovation is our way of life
- Personal Development budget for all staff
- Access to Employee Stock Ownership Plan
- A brilliant graduate program that provides both mentoring and growth opportunities for all
- Work on a product that makes a real social-good impact on the world
- Global opportunities!
Know more:
By checking us out on all the usual platforms, and especially our About Us https://www.recordpoint.com/about
or our Life at RecordPoint blog: https://www.recordpoint.com/blog/what-its-like-to-work-at-recordpoint
How to apply:
Click the 'apply now' button send us your CV.
RecordPoint is an equal opportunities employer.
We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry.
If you want to know what to expect from a RecordPoint application process, read more here: https://www.recordpoint.com/careers
No recruiters please, we've got this one covered.
You will need to pass a police background check to be eligible for employment at RecordPoint.
Top Skills
Digital Channels
Email
Marketing Automation Platforms
Paid Media
Social Campaigns
RecordPoint Melbourne, Victoria, AUS Office
Level 4, 15-17 Queen St, Melbourne, Victoria, Australia, 3000
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