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GSK

Digital Marketing & Analytics Specialist

Posted Yesterday
Be an Early Applicant
Victoria
Mid level
Victoria
Mid level
The Digital Marketing Specialist will lead digital marketing efforts, manage campaigns, analyze data, and collaborate with teams to enhance consumer engagement.
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About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together.  Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

About the Role

As a Digital Marketing Specialist, you will support the consumer marketing team in effectively communicating messages across all digital channels to achieve desired objectives. You will manage digital channels and activities, including the website, social media, and organic and paid searches, with the assistance of external and internal partners and agencies. Your role will be varied and will include:

  • Planning, executing, and managing digital marketing elements of GSK's consumer disease awareness programs
  • Researching, tracking, and analyzing consumer behaviors and trends
  • Preparing reports and analytics on the performance of various marketing campaigns
  • Collaborating with internal and external stakeholders to identify new strategies and techniques
  • Staying up-to-date on the latest digital and social media trends

About you?

To be successful in the role, you will need a strong foundation in digital marketing strategy and an ability to translate data and reports into valuable business insights.

You’ll also:

  • Have a tertiary qualification (Bachelor's Degree in Marketing or a relevant degree with a major in Marketing)
  • Possess 3+ years of experience in a marketing-related role
  • Have experience in online/digital marketing across channels including SEO, SEM, Display, and Social
  • Be knowledgeable in analytics platforms and best practices
  • Have strong project management skills and the ability to lead cross-functional teams

Why join us?

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.

By joining GSK, you’ll enjoy:

  • A flexible and life-friendly working approach, allowing you to do your best work
  • Being in a diverse organisation that reflects the communities that we work within
  • Development and progression at a global scale, with international opportunities
  • 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
  • Option to purchase up to 4 weeks’ additional leave per year
  • Access to discounted health insurance

*LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Top Skills

Analytics Platforms
Display
Sem
Seo
Social

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