About GSK
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together. Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
About the Role
Due to growth, we are seeking a talented Brand Manager (BM) to join our Respiratory team. You will work closely with the Snr Brand Manager and Marketing Manager to market GSK's respiratory portfolio, driving long-term growth. You will develop and implement a robust, innovative and multichannel product and marketing plan that will differentiate the brand, engage customers and key internal stakeholders. Additionally, you will lead aspects of a cross-functional team to execute the business plan with excellence.
Your role will be varied and will include:
- Supporting budgeted sales and managing A&P spend within budget.
- Developing and implementing an innovative marketing plan aligned with brand strategy.
- Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights.
- Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives.
- Providing monthly financial updates, forecasts, and 3-year Brand Plans to ensure budget and forecast accuracy.
- Develop understanding of the epidemiology, clinical and product data in the therapy area in order to develop the long-term strategy for in this environment.
About you?
To be successful in the role, you will need a strong background in omni-channel marketing and digital campaigns, with specific experience in the pharmaceutical industry and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally, you will have experience within Respiratory.
You'll also:
- Hold a tertiary qualification in Marketing, Business or Science (preferred).
- Have a minimum of 3 years of brand management experience in the pharmaceutical industry.
- Be proficient in demand forecasting and planning.
- Possess strong business acumen and analytical skills.
- Be knowledgeable about competitors and market trends.
Why join us?
At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.
By joining GSK, you’ll enjoy:
- A flexible and life-friendly working approach, allowing you to do your best work
- Being in a diverse organisation that reflects the communities that we work within
- Development and progression at a global scale, with international opportunities
- 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
- Option to purchase up to 4 weeks’ additional leave per year
- Access to discounted health insurance
*LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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