Teams at Latitude Financial Services

Lead lifecycle marketing strategy for the Money business, driving cross-sell, top-up, retention, win-back, and reactivation programs. Develop personalized, multi-channel customer journeys across CRM, email, SMS, digital, and direct channels. Partner with Product, Data, Sales, Technology, and agencies on segmentation, propensity modelling, automation, testing, and campaign delivery. Measure incremental revenue, conversion, retention, ROI, and customer outcomes while ensuring regulatory compliance.

Own acquisition marketing planning, media performance measurement, attribution, forecasting, budgeting, dashboards, and investment optimization across Australia and New Zealand. Analyze campaign performance and customer behavior to improve conversion, cost per acquisition, and return on investment. Partner with marketing, data, product, finance, media agencies, and other stakeholders to identify growth opportunities, challenge assumptions, and improve tracking through analytics, AI, and automation.

Provide second-line operational risk oversight across the financial services business. Advise on risk identification, assessment, controls, treatment, technology and product changes. Lead assurance reviews, analyze risk data and trends, recommend control improvements, and communicate insights to senior leaders and risk committees. Build risk awareness, coach business teams, and provide independent constructive challenge across regulatory, strategic, technology, third-party, and operational resilience matters.