Behaviorally

Behaviorally is a market-research and data-intelligence company that helps brands understand and influence shopper and consumer choices, especially at the purchase moment. It combines behavioral research, a large database of packaging-design and shopper metrics, consumer surveys, analytics, and technology-enabled predictive tools—including AI—to guide packaging design, assess effectiveness, and evaluate in-store and omnichannel marketing. Its products support brands through design, optimization, validation, and conversion decisions.