We're looking for a creative and strategic Social Media Manager to own and grow our brand presence across LinkedIn and X (Twitter). You'll be the voice of the company online—crafting compelling content, growing our audience, and building an engaged community within the fast-moving Web3 space.
This role is ideal for someone who lives and breathes social media, understands what makes content resonate on each platform, and knows how to turn followers into a real community. You'll work closely with founders and cross-functional teams to shape how the world sees us.
Responsibilities
Own the end-to-end social media strategy and execution across LinkedIn and X (Twitter)
Plan, write, schedule, and publish engaging content tailored to each platform's tone and audience (posts, threads, announcements, visuals)
Develop and maintain a content calendar aligned with product launches, campaigns, and company milestones
Write clear, compelling, on-brand copy—from punchy X threads to thought-leadership LinkedIn posts
Grow followers, engagement, and brand awareness through consistent, high-quality content
Actively engage with the community—responding to comments, DMs, and mentions, and building genuine relationships
Support and ghostwrite thought-leadership content for founders and leadership
Monitor trends, conversations, and narratives in Web3, crypto, and tech, and jump on relevant moments quickly
Track performance metrics, report on KPIs, and continuously optimize based on data
Collaborate with design (and coordinate visual assets) to ensure a polished, cohesive brand presence
Help build and refine our social media playbook, workflows, and processes as the company grows
Requirements
2+ years of experience managing social media accounts, with hands-on ownership of LinkedIn and X (Twitter)
Proven track record of growing accounts and driving engagement (please share examples or handles)
Excellent English writing skills—able to adapt voice and tone across platforms
Strong understanding of what performs on each platform, including formats, timing, and algorithm dynamics
Data-driven mindset with comfort reading analytics and turning insights into action
Strong attention to detail and a sharp editorial eye
Comfortable working in a fast-paced startup environment
Ability to work independently in a fully remote team
Based in APAC time zones
Language Requirements
Native or near-native English writing ability (required)—especially strong at crafting engaging, natural, culturally-aware copy for international audiences
Working proficiency in Chinese (Mandarin) is a plus for internal team coordination
Nice to Have
Experience working with Web3, Blockchain, Crypto, or FinTech companies
An existing understanding of and network within the Web3/crypto community
Familiarity with social media and scheduling tools such as:
Typefully / Hypefury
Buffer / Hootsuite
LinkedIn native tools
Basic design skills or familiarity with tools like Canva or Figma
Experience creating short-form video or visual content
Experience with community management (Discord, Telegram)
Experience running paid social or influencer/KOL collaborations
What We Care About
Strong ownership and accountability—you treat the accounts as your own
Creativity and a genuine sense for what makes content resonate
Excellent communication and collaboration skills
High level of professionalism and good judgment representing the brand publicly
Positive attitude and strong problem-solving abilities
Attention to detail
Ability to move fast, experiment, and learn from data
Passion for building a world-class brand presence in Web3
