Develops and executes social media strategy across firm-owned channels, including content planning, editorial calendars, employee advocacy, LinkedIn advising, paid campaigns, and performance measurement. Partners with marketing, business development, and firm leaders to support integrated campaigns and business goals. Maintains social media policies and assets, monitors relevant conversations, advises lawyers on social presence, and uses KPIs to optimize channel performance.
New York, New YorkJob Description
Position Summary
The Social Media Manager oversees the development and execution of social media strategy across various firm-owned social media channels. The role is responsible for content development across platforms, advising Pillsbury partners and personnel on ways to expand online networks and grow mind, and tracking and measurement of related performance. Key responsibilities will include:
- Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
- Partner with marketing and business development colleagues to shape and implement integrated campaigns.
- Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
- Maintain firmwide social media policies, editorial standards, asset libraries (templates, images, etc.) and individual best practices.
- Own and manage requisite editorial calendars and content roadmaps.
- Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies to effectuate greater social media participation.
- Monitor broader social conversations, news development and other issues impacting the firm and clients to get ahead of potential issues or opportunities.
- Define and measure KPls to enable performance tracking across channels and deliver insight and recommendations to advance social media efforts.
- Scope and deploy paid social campaigns, including targeting, testing and budgeting.
QUALIFICATIONS
- 5+ years of social media experience, preferably in a B2B environment
- Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn
- The disposition to engage with firm stakeholders, across titles, practices and locations.
- Strong project management skills, keen judgment and a keen eye for detail.
PHYSICAL REQUIREMENTS
- Ability to sit and stand for extended periods.
- Ability to lift up to 25 pounds.
The expected salary range for this position is $120,000-$150,000. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.
Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
If you require an accommodation in order to apply for a position, please contact us at [email protected].
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