Own GYG's social and digital media strategy end-to-end: manage the social content calendar and daily posting, lead paid social and digital media buying (including Google), liaise with publishers, track and report performance, recommend optimisations, and monitor trends to inform campaigns across Australia and overseas markets.
Company Description
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job DescriptionOwn GYG's social media strategy and digital media performance end-to-end.
GYG builds all its content and social capability in-house. The Social & Digital Media Planning Manager owns the social calendar, the paid social strategy, and the digital media buying that drives platform growth and commercial results. You're a deep expert in social and digital media who can move between strategy, execution, and data without missing a beat.
What You'll Do
- Develop GYG's social media strategy across Australia and all relevant overseas markets
- Own the GYG social calendar across all social platforms, ensuring alignment with strategy and best practice
- Manage daily posting and social media management across multiple social platforms
- Manage spend for always-on social media support and proactively recommend paid optimisations
- Lead GYG's relationship directly with publishers and social media companies within your remit
- Lead the strategy and implementation of advertising with Google and other digital platforms managed in-house
- Track and analyse social media performance, providing weekly and monthly reporting to the Leadership Team
- Monitor emerging social trends, cultural moments, and platform innovations and translate insights into recommendations
What You'll Bring
- 4–5+ years' experience in a digital marketing role
- A track record of developing highly successful social media content and campaigns
- Experience and working relationships with social media platforms including Meta, TikTok, and LinkedIn
- Strong understanding of brand and ability to create engaging digital copy
- Proven capability to create content and ideas that generate engagement
- Strong data literacy with experience using data to report on performance and make recommendations
- High level of interpersonal skills with the ability to manage both internal and external stakeholder relationships
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real influence in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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