Own and execute annual and quarterly media strategy for a high-growth fast-food brand, manage multi-million dollar media investment, lead agency relationships, build integrated paid/owned/earned plans, establish measurement frameworks (including MMM), analyze performance to inform planning, and partner with Finance and Insights on forecasting and investment decisions.
Company Description
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job DescriptionLead the media strategy that that drives paid media effectiveness to support GYG's growth through our marketing activities.
GYG is on a high-growth trajectory, and media is how the brand reaches Australians at the scale the business needs. The Senior Media Planning Manager owns the annual and quarterly media strategy, manages a multi-million dollar media investment, and leads GYG's relationship with its media agency. This is a role for someone who is equally at home as a strategic subject matter expert and a commercial operator.
What You'll Do
- Develop GYG's annual and quarterly media strategy aligned to business objectives
- Manage GYG's multi-million dollar media investment across all channels
- Build integrated media plans across paid, owned, and earned channels
- Lead GYG's relationship with its media agency — set clear briefs, manage feedback and alignment and ensure recommendations are commercially robust
- Establish measurement frameworks for all campaigns and analyse performance to translate insights into future planning
- Drive the Local Area Marketing paid strategy and implementation, including supporting new restaurant openings
- Partner with Finance and Insights leads to manage forecasting, reporting, and investment decisions
- Identify emerging media opportunities and recommend innovative approaches that keep GYG culturally relevant
What You'll Bring
- Significant experience (e.g. 8+ years) in media planning, media strategy, or integrated marketing
- Experience managing significant media budgets across multiple channels
- Strong understanding of brand building, performance marketing, and customer acquisition
- Understanding and experience of methods of measurement, analytics and optimisation including MMM
- Experience leading external media agency relationships, or working within media agencies in leadership roles
- Strong commercial acumen with the ability to translate data into action
- Excellent stakeholder management and influencing skills
- Passion for building iconic brands in fast-paced, high-growth environments
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real influence in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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