At Probe Group, we're powered by passion, driven by curiosity, enriched by a purpose to do it better. We work hard and love a good challenge (or multiple). With clients spanning across the Pacific, Asia and North America, we’re no stranger to thinking big and working with innovative minds to achieve great success. We are dedicated to doing things better than the day before, and our exponential growth is living proof that we have stayed true to this ethos. At Probe, expect to think differently, challenge the norm and find your purpose.
At Probe, expect to think differently, challenge the norm and find your purpose.
Why Probe? Probe Group amplifies human capabilities with technological excellence. In a world that has never been more talent competitive, we create blueprints for delivering exceptional CX, combine the latest technology with people, process and data, and provide organisations with complete end-to-end service for customer operations.
Step into the Senior Marketing Manager, Demand Generation and Capture position at Probe Group, an industry-leading customer experience and digital transformation provider with over 19,000 employees across five countries and multiple brands.
About the Role
As the Senior Marketing Manager, Demand Generation and Capture, you will play a pivotal strategic role in driving revenue growth by leading high-impact marketing initiatives that target enterprise-level B2B clients.
This position requires a forward-thinking leader who can navigate complex market dynamics, align cross-functional teams, and overcome the challenges of competitive landscapes and rapidly evolving customer needs.
Success in this role will come from your ability to shape data-driven, innovative strategies while leading a talented team, optimising multi-channel campaigns, and fostering strong stakeholder relationships to deliver measurable business results.
You will be leading a team that focuses on the development, execution, and optimisation of demand generation and customer acquisition strategies to drive business growth and pipeline development. Management of demand generation and capture across strategy across our portfolio of brands.
Key Responsibilities:
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Designed and implemented comprehensive demand generation and captured strategies targeting B2B enterprise customers across a portfolio of brands.
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Develop and manage multi-channel marketing campaigns (digital, email, engagements, content, ABM).
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Led and mentored a small team of marketing specialists, fostering their development and ensuring the successful execution of demand-generation initiatives.
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Build strong relationships with internal stakeholders, including sales, product, and executive teams, to align marketing strategies with business objectives and ensure seamless collaboration.
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Collaborate with sales teams to align marketing efforts with growth objectives, ensuring seamless lead hand-off.
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Analyse campaign performance and optimise strategies based on data-driven insights.
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Manage the marketing automation and CRM platforms, ensuring efficient lead capture, nurturing, and scoring processes.
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Oversee content creation efforts for demand generation, including success stories and engagements.
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Identify and experiment with new channels or tactics to increase demand generation.
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Manage budget allocation and ROI tracking for all demand generation programs.
About You
You're a strategic leader with strong project management skills, capable of aligning cross-functional teams to drive impactful B2B demand generation campaigns. You bring deep expertise in digital marketing tactics, including SEO, SEM, and email marketing, and are proficient in marketing automation platforms and CRM systems. Your analytical mindset and experience with data analytics tools ensure you can optimise campaign performance effectively.
You excel in content development, storytelling, and aligning marketing with sales goals to foster collaboration. Adaptable and detail-oriented, you thrive in fast-paced environments and are skilled in managing budgets to maximise ROI. Your strong communication skills enable you to present strategies and results clearly to senior leadership.
Skills and Experience Required:
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Relevant tertiary qualifications in marketing, data, business, or a related field (Master's preferred).
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Extensive experience in demand generation, preferably within B2B technology or professional services sectors.
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Proven track record of driving revenue growth through demand-generation campaigns.
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Proven experience managing and developing small teams with a focus on performance, professional growth, and collaborative success.
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Demonstrated ability to effectively engage and align with cross-functional stakeholders to drive cohesive marketing strategies and achieve business goals.
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Experience with marketing automation tools like HubSpot, Marketo, or Pardot.
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Previous experience in the technology or business process outsourcing industry is a plus.
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Strong project management and organisational skills.
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Understanding of sales pipelines and revenue forecasting.
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Experience working in fast-paced, high-growth companies or industries.
If you’re a forward-thinking marketing leader with a passion for driving growth and a track record of success, we’d love to hear from you. Apply now to join our team and make a significant impact on our demand generation and capture strategies!
Probe Group firmly believes that the strength of our company lies with the diversity and talent of our people. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, making room for opportunities for each individual to thrive.
At Probe Group equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating you and your 100%!
