Senior Marketing Manager - Brand

At Probe Group, we're powered by passion, driven by curiosity, enriched by a purpose to do it better. We work hard and love a good challenge (or multiple). With clients spanning across the Pacific, Asia and North America, we’re no stranger to thinking big and working with innovative minds to achieve great success. We are dedicated to doing things better than the day before, and our exponential growth is living proof that we have stayed true to this ethos. At Probe, expect to think differently, challenge the norm and find your purpose.

At Probe, expect to think differently, challenge the norm and find your purpose. 

Why Probe? Probe Group amplifies human capabilities with technological excellence. In a world that has never been more talent competitive, we create blueprints for delivering exceptional CX, combine the latest technology with people, process and data, and provide organisations with complete end-to-end service for customer operations.

Step into the Senior Marketing Manager - Brand position at Probe Group, an industry-leading customer experience and digital transformation provider with over 19,000 employees across five countries and multiple brands. 

About the Role

As Senior Marketing Manager, Brand, you will play a pivotal role in driving the strategic direction of our evolving portfolio of brands in a dynamic, fast-changing environment. 

Our brands are undergoing a period of reinvigoration, and your leadership will be critical in shaping their future success. You will face the exciting opportunity of harmonising brand identities while navigating the complexities of a business transformation, ensuring consistency and impact across markets. 

This is a unique opportunity to define and elevate the brand narrative during significant change, positioning our company for long-term growth and success.

You will lead a team focusing on brand strategy development and implementation to elevate awareness of and familiarity with the organisation's solutions and services. You will ensure consistent brand narrative, messaging, and alignment with business objectives across all touchpoints and manage brand governance across our portfolio of brands.
 

Key Responsibilities: 

• Develop and execute comprehensive brand strategies to strengthen market presence and drive business growth.

• Collaborate with cross-functional teams (sales, product, customer success) to ensure brand alignment across all initiatives.

• Lead the creation and execution of marketing campaigns that align with the brand's value proposition and customer needs.

• Lead and mentor a small team of marketing specialists, providing guidance and support to ensure high performance and professional development.

• Cultivate strong relationships with key internal and external stakeholders, collaborating closely to align brand initiatives with business objectives and drive cohesive execution.

• Oversee brand governance and consistency across all internal and external communication channels.

• Monitor market trends, competitor activity, and customer insights to refine brand positioning and strategy.

• Manage relationships with external agencies and vendors for brand initiatives, including creative development, digital campaigns, and media buying.

• Develop and maintain a brand style guide and ensure adherence to branding standards across the organisation.

• Measure and report on the effectiveness of branding strategies through key performance indicators (KPIs) and adjust tactics as needed.

About You 

You are a strategic leader with a proven ability to drive brand vision and deliver impactful campaigns. With expertise in brand strategy, digital marketing, and project management, you excel in fast-paced environments, managing multiple priorities while ensuring strong stakeholder collaboration.

Your leadership style fosters high performance, and your communication skills make you a trusted advisor to senior leadership. You bring a customer-centric, data-driven approach to brand management, focusing on growth and innovation in competitive markets.
 

Skills and Experience Required: 

• Relevant tertiary qualifications in brand management, marketing, communications, business, or a related field (Master's preferred).

• Extensive experience in brand management, preferably within B2B technology or Business Process Outsourcing sectors.

• Proven track record of leading successful brand campaigns and initiatives.

• Experience working with cross-functional teams in a matrix organisation.

• Demonstrated experience managing external vendors and creative agencies.

• Proven experience in leading and managing a team, focusing on coaching, development, and performance management.

• Demonstrated ability to effectively manage and collaborate with a diverse group of internal and external stakeholders to achieve shared goals.

• Strong understanding of the competitive landscape and market dynamics in the B2B technology or BPO industries.

• Experience in budget management and resource allocation.

• Familiarity with marketing automation tools and CRM systems.

If you're ready to shape our brand's future and drive impactful change, we'd love to hear from you. Apply now to take the next step in your career with us!

Probe Group firmly believes that the strength of our company lies with the diversity and talent of our people. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, making room for opportunities for each individual to thrive.

At Probe Group equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating you and your 100%!