Senior Marketing Automation Specialist

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges that are slowing cities down.  

About the role  
  

We're seeking a Senior Marketing Automation Specialist to design, build and optimise transformational marketing automation solutions across Salesforce Marketing Cloud, supporting our digital-first, customer-obsessed strategy. 

You'll join an innovative Marketing Technology team who drive meaningful customer experiences and uplift business processes through platform excellence and technical leadership.  

As our Senior Marketing Automation Specialist, you'll contribute to lasting and positive changes that shape the future of our cities and communities. It's meaningful, challenging and exciting work. 

Day-to-day, you will:  
  

• Lead technical delivery of transformational projects, including end-to-end Salesforce Hyperforce Marketing Cloud platform implementation and retail communication migration 

• Design, build, test and optimise customer journeys, automations and content across both Hyperforce Business units and Enterprise Marketing Cloud instances 

• Provide technical guidance and peer support to stakeholders and team members, including solution design reviews, best practice recommendations and platform troubleshooting 

• Manage platform governance, monitoring and optimisation activities, including user audits, supermessages tracking and performance metrics 

• Establish metrics of success, develop A/B test strategies and deliver comprehensive campaign reporting with engagement, conversion and optimisation insights 

This role will suit someone with a curious mind and transferable skills and experiences, including:  
  

• Hands-on technical experience with Salesforce Marketing Cloud or similar marketing automation platforms, including solution design and implementation 

• Advanced technical aptitude with strong analytical and problem-solving skills, supported by robust business acumen 

• Excellent communication and stakeholder management skills—ability to influence and advise senior leaders whilst translating between technical and business contexts 

• Natural curiosity about developments in technology and marketing automation with commitment to self-directed learning 

• Outcomes-focused with a flexible 'can do' attitude; meticulous attention to detail combined with big-picture thinking 

• Skills in SQL, AMPscript, HTML/CSS and SSJS 

• Salesforce Certifications - highly regarded 

If you meet some of these requirements, but not all, we encourage you to submit your application.  

With a career at Transurban, you’ll enjoy a range of benefits, including:   
  

• A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year   

• 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well 

• Learning and development opportunities to support your career interests  

• Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more  

• Share offers and insurance benefits  

• Social activities, community give-back programs and paid volunteer days  

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.   
  

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.  

We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on [email protected].