Senior Marketing Audience Specialist

Job Summary

Role Purpose

The Senior Marketing Audience Specialist is responsible for defining and governing audience segmentation strategies across the customer lifecycle to ensure marketing communications reach the right customers, through the right channels, at the right time. Leveraging customer data, behavioural insights, and experimentation, the role develops audience frameworks and targeting approaches that optimise customer engagement, experience, and commercial outcomes across channels including email, SMS, RCS, push notifications, paid media, and direct mail.

Key Responsibilities

• Develop and maintain audience segmentation strategies aligned to business objectives, customer needs, and lifecycle stages.

• Define audience frameworks, targeting rules, contact strategies, and eligibility criteria across marketing and customer communications.

• Partner with stakeholders across Marketing, Digital, Data, Analytics, Product, and Customer teams to translate business objectives into audience strategies.

• Design and oversee test-and-learn programs to determine the most effective channel mix, communication cadence, and audience approach.

• Analyse customer behaviour, preferences, and engagement trends to identify opportunities for improved targeting and personalisation.

• Provide strategic recommendations on audience selection, prioritisation, suppression, and channel optimisation.

• Ensure audience strategies balance customer experience, regulatory requirements, and commercial outcomes.

• Build and manage audience definitions within marketing automation platforms or customer data platforms (CDP) and ensure audience integrity and governance.

• Monitor audience performance and provide insights to continuously improve engagement, conversion, retention, and customer value.

• Support the evolution of customer data and marketing technology capabilities to enable more advanced segmentation and targeting.

Key Skills & Experience

• Graduate Degree – Marketing, Commerce, or equivalent

• At least 5 years’ experience working in data-driven marketing

• Ability to build and manage audiences in marketing automation, customer engagement, or customer data platforms (e.g. Salesforce Marketing Cloud, Braze, Tealium, Data360 or similar)

• Strong understanding of customer segmentation, targeting, and lifecycle marketing principles.

• Experience using customer data and insights to develop audience and contact strategies.

• Analytical mindset with the ability to interpret performance data and generate actionable recommendations.

• Experience designing experiments and applying test-and-learn methodologies.

• Ability to influence and collaborate with stakeholders across marketing, digital, data, and technology teams.

• Strong communication and strategic thinking skills with a customer-centric approach.

Success Measures

• Improved audience precision and relevance across marketing communications.

• Increased customer engagement and campaign effectiveness through optimised targeting and channel strategies.

• Development of scalable audience frameworks that support consistent customer experiences.

• Delivery of actionable insights that drive improved commercial and customer outcomes.

If you are looking to take the next step in your career, we want to hear from you!

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

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