The Senior Digital Marketer will plan and manage ad campaigns on Meta and Google, optimize performance, create content, analyze metrics, and collaborate on marketing strategies.
Looking to take your career to the next level? Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!
Profile Requirements:
- Min 5 Years of Proven Experience in digital marketing or performance marketing
- Experience running Meta Ads and Google Ads campaigns
- Strong understanding of paid media strategy and lead generation
- Experience with email marketing platforms and automation
- Strong video editing skills (CapCut, Premiere Pro, or similar)
- Experience creating social media content (TikTok, Reels, Shorts)
- Analytical mindset with the ability to interpret and act on data
- Strong written communication skills for ad copy and messaging
- Ability to manage multiple campaigns and deadlines
Core responsibilities:
- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns
- Create and optimize Google Ads campaigns for traffic and conversions
- Develop ad creatives, copy, targeting, and campaign structures
- Monitor campaign performance and optimize for cost per acquisition and ROI
- Build and manage marketing funnels to drive user acquisition
- Create and execute email marketing campaigns and automated sequences
- Segment audiences and optimize email performance (open rates, conversions)
- Develop and edit short-form content (TikToks, Reels, Shorts
- Create UGC-style videos for use in ads and organic content
- Post and schedule content across social media platforms
- Repurpose content across platforms to maximize reach
- Conduct A/B testing on ads, landing pages, and messaging
- Track and analyze key performance metrics (CPA, CTR, ROAS, conversions)
- Manage CRM and lead tracking systems
- Collaborate on marketing strategy, campaigns, and growth initiatives
- Stay up to date with trends, ad strategies, and platform updates
- Assist with landing page and website optimization
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
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